Term explained simply

Market share

TVAudioOnline

What does Market share mean?

Market share refers to the percentage share of a channel or program in total television usage within a defined period of time. It shows how heavily a channel is used compared to total TV usage.

This term is assigned to TV, Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary