Goldbach

Term explained simply

screen up

TV

What does screen up mean?

screen-up is a TV industry event in Switzerland organized by Goldbach and Admeira. Private broadcasters and the SRG SSR broadcasters present the coming year's program at screenings in the fall.

This term is assigned to TV in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary