Term explained simply

Cost Per Mille (CPM)

TVOOHAudio

What does Cost Per Mille (CPM) mean?

A value used to assess the cost efficiency of an advertising placement. It indicates how much it cost to achieve 1,000 contacts in the target group. Calculation: CPM = cost / gross reach × 1,000

This term is assigned to TV, OOH and Audio in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary