Term explained simply

Ad Click Rate

AudioOnline

What does Ad Click Rate mean?

The ad click rate refers to the proportion of clicks on an advertising medium in relation to its displays. It shows how often an ad is clicked by users and serves as a key figure for evaluating its effectiveness.

This term is assigned to Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary