Term explained simply

Unique User

AudioOnline

What does Unique User mean?

The number of actual people who had contact with an advertising medium or a website within a certain period of time (identified via logins or cookies).

This term is assigned to Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary