Term explained simply

Advanced TV

TVOnline

What does Advanced TV mean?

Advanced TV is a collective term for data-based and digitized forms of TV advertising that go beyond classic linear broadcasting. These include addressable TV, connected TV and programmatic TV advertising.

This term is assigned to TV and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary