Term explained simply

Business to Business (B2B)

TVOOHAudioOnline

What does Business to Business (B2B) mean?

Describes business relationships and transactions between at least two companies (e.g. a software manufacturer sells to an agency).

This term is assigned to TV, OOH, Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.