Goldbach

Term explained simply

Business to Customer (B2C)

TVOOHAudioOnline

What does Business to Customer (B2C) mean?

Refers to the business relationship between a company and private individuals as end consumers.

This term is assigned to TV, OOH, Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary