Goldbach

Term explained simply

Cross device / multi device

AudioOnline

What does Cross device / multi device mean?

Describes user behavior or advertising control across different devices (e.g. smartphone, tablet and PC) that can be assigned to the same person.

This term is assigned to Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary