Term explained simply

Supply Side Platform

AudioOnline

What does Supply Side Platform mean?

A supply-side platform (SSP) is a technology platform that enables publishers to market their advertising inventory across multiple buyers in an automated manner.

This term is assigned to Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary