Term explained simply

EDBA

Audio

What does EDBA mean?

Event data-based delivery means that radio spots are played automatically and in real time exactly when a defined event occurs - e.g. B. Weather.

This term is assigned to Audio in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary