Term explained simply

Geo targeting

AudioOnline

What does Geo targeting mean?

In online marketing, geo-targeting refers to the targeted display of advertising based on a user's geographical location. This allows advertising content to be adapted regionally or locally and made more relevant.

This term is assigned to Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary