Goldbach

Term explained simply

Targeting

AudioOnline

What does Targeting mean?

Targeting user groups within an advertising campaign based on characteristics such as interests, demographics or location.

This term is assigned to Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary