Goldbach

Term explained simply

Linear television

TV

What does Linear television mean?

The classic form of television in which programs are broadcast according to a fixed schedule and are consumed by the viewer at the time of broadcast.

This term is assigned to TV in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary