Term explained simply

Set top box

TV

What does Set top box mean?

A set-top box (STB) is an external additional device that is connected to a television to receive and convert digital signals (cable, satellite, Internet) and enable advanced functions such as streaming, video-on-demand or time shift (replay). It acts as an interface, often called an “add-on device,” and makes non-smart televisions internet-enabled.

This term is assigned to TV in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary