Term explained simply

Listen Through Rate (LTR)

Audio

What does Listen Through Rate (LTR) mean?

The Listen Through Rate (LTR) indicates the number/percentage of people who listened to a spot completely from start to finish.

This term is assigned to Audio in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.