Term explained simply

Media mix

TVOOHAudioOnline

What does Media mix mean?

Media plan that weights and takes into account different media in order to achieve optimal reach cost-effectively.

This term is assigned to TV, OOH, Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.