Term explained simply

Media planning

TVOOHAudioOnline

What does Media planning mean?

Planning the use of media taking qualitative and quantitative factors into account, tailored to the target group and advertising goals.

This term is assigned to TV, OOH, Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.