Goldbach

Term explained simply

Ad View Time

Online

What does Ad View Time mean?

Ad View Time refers to the average or effective period of time during which a digital advertising medium is actually viewed by a user. The key figure is used to evaluate the attention and visibility of an ad.

This term is assigned to Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary