Term explained simply

Viewtime

Online

What does Viewtime mean?

Viewtime refers to the total or average time that users actually watch a piece of content (e.g. video, stream or advertising material). It serves as a key figure for measuring attention and usage time.

This term is assigned to Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary