Term explained simply

CutIn

TV

What does CutIn mean?

The CutIn integrates your advertising message prominently into the current program: As an individually designed “ribbon”, the CutIn is placed horizontally at the bottom of the screen during the broadcast. The CutIn Zoom integrates your advertising message in a customer-specific split frame.

This term is assigned to TV in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary