Goldbach

Term explained simply

Influencer spot

TV

What does Influencer spot mean?

The influencer spot on TV brings social media content (often portrait-format stories) into the classic advertising block. These spots combine the high reach of TV with the authenticity of influencers.

This term is assigned to TV in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary