Term explained simply

Logomorphing / ID Spot

TV

What does Logomorphing / ID Spot mean?

Logomorphing connects a brand logo or an object from the subsequent spot with the station logo.

This term is assigned to TV in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary