Goldbach

Term explained simply

Post split / trailer split

TV

What does Post split / trailer split mean?

Form of advertising with exclusive placement directly after an advertising block or before the program. The advertising is surrounded by a frame with editorial information.

This term is assigned to TV in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary