Goldbach

Term explained simply

Movesplit

TV

What does Movesplit mean?

The Movesplit ensures a smooth transition from the format to the commercial. The form of advertising adapts to the commercial and underlines the claim of the product.

This term is assigned to TV in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary