Term explained simply

SingleSplit

TV

What does SingleSplit mean?

With the single split, the commercial, embedded in an editorial frame in the station's design, is placed exclusively between two programs. In addition, the frame contains a countdown that counts down the seconds until the program starts of the following format.

This term is assigned to TV in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary