Goldbach

Term explained simply

PreSplit

TV

What does PreSplit mean?

Form of advertising with exclusive placement directly before an advertising block or after the program. The advertising is surrounded by a frame with editorial information.

This term is assigned to TV in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary