Term explained simply

Programmatic advertising

TVAudioOnline

What does Programmatic advertising mean?

Programmatic advertising refers to the automated buying and selling of digital advertising space in real time via technological platforms such as DSPs and SSPs.

This term is assigned to TV, Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary