Term explained simply

Time Shifted Viewing (TSV)

TVOnline

What does Time Shifted Viewing (TSV) mean?

Time Shifted Viewing (TSV) is a form of TV usage with digital reception vectors that allows a TV program to be used at a later point in time (time-shifted) than the original broadcast. In the Mediapulse TV research, TSV by convention includes the use of offers up to seven days after they are broadcast.

This term is assigned to TV and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary