Term explained simply

Total TV / Total Radio

TVAudio

What does Total TV / Total Radio mean?

Total TV and Total Radio refer to the total volume of TV and radio usage, respectively, i.e. h. all usage of all measured transmitters are summed up.

This term is assigned to TV and Audio in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.