Crossmedia is the networking of a communication idea across different media and target persons, leading to a deeper, interactive experience of a brand or an offer and creating added value.

Explanations:

• It is not the number of connected media that is decisive, but how meaningfully and effectively they are linked
• Whether online or offline media is not decisive, but whether the symbiosis works
• It is not the size of the budget that makes crossmedia, but the optimal linking in time and place

In addition to Gold, Silver and Bronze are awarded.

In addition to the main prizes, the Audience Award is presented, giving the audience the opportunity to help decide on the best crossmedia campaign.

The Crossmedia Award honours campaigns that impress most through their innovative and intelligent networking and media-appropriate execution. The following criteria are applied when evaluating the submitted entries:

• Creative core idea
• Strategy of the crossmedia deployment, intelligent networking and goal-oriented use of media
• Innovation through the use of new media, formats and technologies
• Creative execution as well as media- and target-group-appropriate staging and brand language
• Quantitative and qualitative proof of success as well as the effectiveness of the entire campaign
• Overall impression

The jury consists of specialists from creative and media agencies as well as advertisers on the corporate side. The members were selected by the jury president and the organiser.

Judging takes place behind closed doors. All submitted entries that were published within the admission period and comply with the entry conditions are assessed. Fictitious and dubious cases are not considered.

Judging is divided into an individual pre-judging and a joint main judging. The jury president has no voting right.

All campaigns conceived and developed in Switzerland and carried out in 2026 are eligible. For international campaigns, results relating to the Swiss market must be demonstrated.

REGISTRATION

Registration and campaign submission take place online.

SUBMISSION

The registration must be completed properly and submitted by the registration deadline (22 January 2027). The following information is relevant for a proper assessment by the jury:

• Initial situation/task
• Target groups and campaign objectives
• Strategy and concept of the networking (model)
• Creation/execution
• Quantitative and qualitative proof of success as well as the effectiveness of the entire campaign
• Advertising media used

Submitting a case film is not mandatory, but is an advantage.

The participation fee for the Goldbach Crossmedia Award is CHF 1’100.00 + 8.1% VAT. This includes two tickets to the Best of Swiss Web Award Night, each worth CHF 290.00. Best of Swiss Web GmbH invoices the fee after the submission deadline. All information on participation fees can be found here .

Are you submitting as a certified NPO?
Goldbach grants all certified non-profit organisations a discount of CHF 550.00 on the submission fees (CHF 550.00 instead of 1’100.00). To benefit from the discount, you must hold the Zewo seal of approval and note this accordingly in the submission tool (“Submission as certified NPO”).

The winners can receive their awards in person on 15 April 2027 at the Best of Swiss Web Award Night in THE HALL in Dübendorf

All information must be provided as mandatory for participation in the competition. All costs for the realisation of a submitted project are to be borne by the participating party.

The participating party grants the organiser, for the duration and implementation of the competition, all rights necessary for this purpose (trademark, copyright, design and other protected intellectual property rights as well as unprotected rights) on a non-exclusive, non-transferable and royalty-free basis.

The participating party guarantees that the submitted project is free of third-party rights and that it has acquired all third-party rights (copyright and other intellectual property rights) that may be required. It is solely the responsibility of the participating party to comply with all applicable legal provisions in the description and in connection with its project. It further guarantees that all information and statements in the submitted project are true.

The organiser is therefore not responsible for the technically, formally and substantively correct reproduction or recognisability of a project; in particular, incorrect, illegible or incomplete information in the presentation of the projects does not fall within the organiser’s area of responsibility.

In the event of a breach of the terms of participation, the participating party may be excluded from the competition and any award may be reclaimed and revoked by the organiser. The participating party acknowledges that the decisions of the jury are binding. Legal recourse is excluded.

For all disputes arising in connection with participation in the “Goldbach Crossmedia Award 2027” competition that do not fall under the exclusion of legal recourse agreed above, the courts in Zurich have jurisdiction. Swiss law applies.