Term explained simply

DSP

TVOnline

What does DSP mean?

A demand-side platform (DSP) is a technology platform that allows advertisers to automatically purchase advertising inventory from multiple ad exchanges and SSPs.

This term is assigned to TV and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary