Goldbach

Term explained simply

Open Measurement Interface Definition (OMID)

Online

What does Open Measurement Interface Definition (OMID) mean?

A technical standard that enables viewability and metrics of ads to be consistently recorded across platforms and by independent third parties.

Official sources

This term is assigned to Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary