Term explained simply

Video Player-Ad Interface Definition (VPAID)

Online

What does Video Player-Ad Interface Definition (VPAID) mean?

A standard that governs the interaction between a video player and an ad to enable interactive elements (e.g. clickable overlays) within a video.

Official sources

This term is assigned to Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary