Goldbach

Term explained simply

Opportunity To Hear (OTH)

Audio

What does Opportunity To Hear (OTH) mean?

The Opportunity to Hear describes how often a person reached hears a radio spot on average.

This term is assigned to Audio in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary