Term explained simply

Visual participation

TV

What does Visual participation mean?

Viewing participation refers to the proportion of people who actually watched a particular television program or program within a defined period of time. It serves as a key figure for measuring the use of TV content.

This term is assigned to TV in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary