Term explained simply

Dwell Time

What does Dwell Time mean?

Indicator of the average viewing time of those users of a programme or time slot who meet a selected contact definition. It only includes people who actually used the content in question.

This term is assigned to TV in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary