Goldbach

Term explained simply

Viewing time

TV

What does Viewing time mean?

Viewing time refers to the average or total time that people actually watch a television show or program. It serves as a key figure for measuring the intensity of use of TV content.

This term is assigned to TV in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary