Term explained simply

Streaming

TVAudioOnline

What does Streaming mean?

The continuous transmission of audio or video data over a network (Internet), where the content can be consumed during transmission. In contrast to downloading, no permanent copy is saved on the device. A distinction is made between live streaming (real-time transmission, e.g. sports or linear TV) and video-on-demand (VOD, time-shifted access).

This term is assigned to TV, Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary