Classic outdoor advertising with posters throughout Switzerland
Classic outdoor advertising is omnipresent, emotional, memorable and enjoys high appeal and recall values among people. Thanks to the variety of formats, a wide range of messages can be placed in a creative and eye-catching way.
Whether analog or digital, OOH advertising increases the advertising impact of your brand. Extensive advertising spaces in cities and conurbations such as Geneva, Zurich, Lucerne, Bern, Basel, St. Gallen and Locarno or nationwide locations at the point of sale (POS) are available to you. Our portfolio is supplemented by specifically placed advertising spaces in parking garages, shopping centers and on the street, as well as on selected individual spaces on private property.
Advantages of poster advertising
- High visibility: Reaches broad target groups in highly frequented locations.
- Local approach: Ideal for regional target groups.
- Permanent presence: visible around the clock.
- Emotional impact: Appeal through images and clear messages.
- Targeted placement: Strategically in relevant locations.
- Fast impact: messages understandable in seconds.
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Frequently asked questions about poster advertising
How expensive is poster advertising?
The costs depend on various factors, such as location, size, duration of the campaign and number of posters. A single poster in a local area is much cheaper than in high-traffic areas such as city centers.
How long does a typical poster campaign last?
Most campaigns run for one to four weeks, as this is enough to generate attention and anchor the message. For long-term goals or permanent advertising, posters can also be placed for months, depending on the budget and strategy.
Where can I place posters?
Posters can be placed in public places, bus and streetcar stops, streets, parking garages or shopping centers. The exact choice depends on where your target group is located. Transport hubs, inner city areas and busy shopping streets are particularly popular.
Which target groups can be reached with posters?
Posters are particularly effective for mobile target groups, such as commuters, travelers or customers in shopping areas. They appeal primarily to people in a specific geographical area and are ideal for local, regional or national campaigns.
How do I measure the success of poster advertising?
Success can be measured using several methods:
- QR codes: Direct tracking of interactions.
- Discount codes or special landing pages: customers can take advantage of targeted promotions.
- Brand awareness: Can be measured via surveys or social media.
- Individual market research: Tailored surveys for selected campaigns
- Combination with online advertising: Analyze the increase in website traffic during the campaign.
How large should the font on my poster be?
The font size should be chosen so that the text can be read from a greater distance (3 to 10 meters or more). As a rule of thumb, important messages or titles should be at least 10 cm high so that they stand out from a distance.
Is poster advertising worthwhile for small companies?
Yes, especially for local companies! Posters are a cost-effective way of raising awareness in the region. They are an excellent way to draw attention to offers, openings or events and can have a direct impact on local customers.
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