Programmatic DOOH2026-08-27T13:38:17+02:00

Programmatic DOOH

Goldbach Neo screen on Bahnhofstrasse Zurich with weather-based advertising

With Programmatic advertising to dynamic and flexible DOOH campaigns

With Programmatic advertising, you redefine how you buy your outdoor advertising entirely. Instead of rigid bookings, you buy your digital out-of-home (DOOH) campaign flexibly. This gives you the opportunity to plan, deliver and optimise your advertising messages in real time, based on data. That gives you full control to adjust budgets live or react to external factors, such as the weather.

  • Audience based: precisely target your campaign to the desired target group segments.

  • Precise targeting: broadcast your message at the right time, in the right place and in the relevant context.

  • Flexible planning: continuously optimize your campaign and react in real time to new circumstances, such as the weather.

  • Measurability and proof of performance: thanks to transparent reporting, you always have an eye on the success of your campaign and budget control.

  • Performance-based pricing: you only pay for the contacts that are relevant to your campaign goals.

  • Access to the entire digital out-of-home inventory: use a single platform to efficiently access thousands of digital premium advertising spaces.

Programmatic DOOH: advertise automatically and accurately

With our programmatic digital out-of-home portfolio, you can book your outdoor advertising flexibly, data-driven and exactly where your target group is moving.

  • Bahnhofstrasse Zurich

  • Basel

  • Bern

  • Bern-Solothurn Regional Railway

  • Bernmobil

  • EuroAirport Basel

  • Geneva

  • Geneva Airport

  • Limmattal Bahn

  • Locarno

  • Lucerne

  • St. Gallen

  • Swiss Lounges

  • VBZ

  • Winterthur

  • Wynental and Suhrental Railway

  • Zurich

Frequently asked questions about Programmatic DOOH

What is Programmatic DOOH?2025-12-16T10:05:14+01:00

Programmatic DOOH is the automated booking, planning, and delivery of digital out-of-home advertising via a platform. Content is targeted based on data such as location, time, or target group characteristics.

How does Programmatic DOOH differ from classic DOOH?2026-09-03T13:50:47+02:00
  • Automation: Bookings are made via a platform, not manually.
  • Flexibility: Campaigns can be adjusted in real time.
  • Data-driven delivery: Advertising is delivered based on target group data and/or external events (e.g., weather conditions).
How does Programmatic DOOH work?2026-07-22T12:04:56+02:00
  • Advertisers use a Demand Side Platform (DSP) to select advertising spaces.
  • The platform displays available digital screens and locations.
  • Content is played out automatically based on predefined rules, such as time, weather, or target group data.
How are campaigns paid for?2026-07-22T12:08:01+02:00

Payment is often based on:

  • CPM (Cost per Mille): Cost per 1000 impressions
For which companies is Programmatic DOOH suitable?2025-12-16T10:01:56+01:00
  • Large brands: For data-driven campaigns with high Reach.
  • Local businesses: For the targeted approach of target groups in certain regions.
  • E-commerce and Retail: To strengthen actions that take place online or in stores.
What are the challenges of Programmatic DOOH?2026-08-28T09:12:37+02:00
  • Data quality: Success depends on the availability and accuracy of the data.

For a successful Programmatic DOOH advertising campaign

We support you in planning your advertising campaign

If you do not yet have any concrete ideas or questions, simply contact us. We look forward to getting to know you and supporting you with your campaign.

Niklas Ellenrieder
Goldbach Neo OOH AG
Teamleader Programmatic & DOOH
[email protected]
+41 58 455 55 37

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