Data & Targeting
Data Targeting: HOW TO ADDRESS YOUR TARGET GROUP
The extensive possibilities in Data Targeting enable you to address your target groups precisely and effectively. This involves the use of high-quality first-party data, which comes from our own websites and other trusted sources.
Using this data, you can precisely segment your target groups based on interests, behavior, and demographic characteristics. This ensures an effective and personalized approach that is optimally tailored to your needs – for maximum advertising impact and efficiency of your campaign.
In addition, contextual targeting is available to you, which is based on the content and articles in our network without relying on first-party data. You can place your campaigns in thematically relevant environments. This gives you another way to effectively convey messages to the appropriate target group – without the use of user data.
REACH YOUR TARGET GROUP WITH PRECISION
No more wastage. With our intelligent targeting solutions, you reach exactly the people who are relevant to your message!
Bye bye Cookies! How to get your Advertising on the road to success even without cookies
The most used browsers of Swiss Internet users, such as Safari and Firefox, already block third-party cookies by default. But what does the status quo look like?
Current facts about third-party cookies in Switzerland:
- Browser usage: Over 47% of Swiss Internet users use browsers such as Safari or Firefox, which no longer allow third-party cookies.
- Google Chrome: With a market share of around 50% in Switzerland, Chrome also plans to abolish third-party cookies – but there is no definite date yet.
- Impact on advertisers: Without third-party cookies, targeted advertising, as we know it today, is becoming increasingly difficult.
- Data protection requirements: Stricter data protection laws and user expectations are increasing the pressure on the advertising industry to find alternative and data protection-compliant approaches.
The change has begun – it’s high time to address the cookieless future.
Frequently asked questions about Data & Targeting
Goldbach Online Targeting is WEMF-certified again
Transparency, reliability, and continuous innovation in sociodemographic modeling.
To guarantee advertising clients the highest data quality and maximum transparency, Goldbach has voluntarily had the prediction models for the Goldbach Display Network audited by the independent Swiss WEMF AG for advertising media research since 2023.
The Goldbach Display Network also successfully completed the Prediction Accuracy Check (PAC) in the 2026 audit period. The result confirms the high level of agreement between our sociodemographic distributions and the representative WEMF data.
Downloads & Further Links
Download WEMF Certificate 2026 as a PDF
Learn more about the BPI & the PAC from WEMF
Tariff for targeting in Display & Video campaigns
| Targetings | Aufpreis auf CPM | Aufpreis auf CPCV |
|---|---|---|
| Demografisch | + CHF 5 | + CHF 0.01 |
| Interest/Intent | + CHF 5 | + CHF 0.01 |
| Contextual | + CHF 5 | + CHF 0.01 |
| Location | + CHF 5 | + CHF 0.01 |
| Device | + CHF 10 | + CHF 0.01 |
| Customized | + CHF 10 | + CHF 0.01 |
