Frequently asked questions about out-of-home advertising
FAQ
Ready to make your brand unmissable? Whether you are planning to get started with out-of-home advertising or want to expand your knowledge: we answer the most frequently asked questions.
- Data quality: Success depends on the availability and accuracy of the data.
- Large brands: For data-driven campaigns with high Reach.
- Local businesses: For the targeted approach of target groups in certain regions.
- E-commerce and Retail: To strengthen actions that take place online or in stores.
Payment is often based on:
- CPM (Cost per Mille): Cost per 1000 impressions
- Advertisers use a Demand Side Platform (DSP) to select advertising spaces.
- The platform displays available digital screens and locations.
- Content is played out automatically based on predefined rules, such as time, weather, or target group data.
- Automation: Bookings are made via a platform, not manually.
- Flexibility: Campaigns can be adjusted in real time.
- Data-driven delivery: Advertising is delivered based on target group data and/or external events (e.g., weather conditions).
Programmatic DOOH is the automated booking, planning, and delivery of digital out-of-home advertising via a platform. Content is targeted based on data such as location, time, or target group characteristics.
The production costs for videos or animations depend on the complexity. Simple animations start at a few hundred Swiss francs, while complex productions can cost several thousand Swiss francs.
- QR codes: Direct tracking of interactions.
- Discount codes or special landing pages: Customers can take advantage of targeted promotions.
- Brand awareness: Measurable via surveys or social media.
- Individual market research: Tailored surveys on selected campaigns
- Combination with online advertising: Analyze the increase in website traffic during the campaign.
- Large brands: For image campaigns or new products.
- Regional companies: Reach local target groups.
- Event organizers: To promote events in specific areas.
Digital out-of-home advertising (DOOH) is extremely flexible:
- Content can be adapted to specific times of day or weather conditions.
- Short-term changes or additions (e.g., promotions) are possible.
- Targeted placement in defined geographic zones.
The costs vary depending on the location, duration, screen size, and frequency of the ad. Local displays are cheaper, while premium locations such as shopping streets are significantly more expensive.
DOOH stands for “Digital Out-of-Home” and refers to screens and displays that are used for advertising purposes in public spaces. These include locations such as shopping centres, busy streets and airports.
For a successful out-of-home advertising campaign
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If you do not yet have any concrete ideas or questions, simply contact us. We look forward to getting to know you and supporting you with your campaign.