TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region
OOH-Segment

TV Deals

Benefit from our limited-time special deals and maximize the impact of your campaign.

  • Replay Ads

    Fast Forward Annual Deal

    50% freespace for annual investments of 100k - 200k net/net*

    01.01. - 31.12.2026

    * Full terms and conditions in the factsheet

  • Linear TV

    Deal for your Mono-Private Strategy

    100% performance guarantee on all TV channels (Paid & Non-Paid)*

    01.05. – 31.12.2026

    * Full terms and conditions in the factsheet

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Buchungsart
Region
Werbeform
  • Icon of a CTV spot

    Ad bumper move / ID Spot

  • Icon of a CTV spot

    Basic and Reminder SingleSpot

  • Icon of a CTV spot

    Billboard sponsorship

  • Icon of a CTV spot

    Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • Icon of an Addressable TV spot

    CutIn Zoom

  • Fast Forward Ad

  • Indiv. Split / MoveSplit

  • Icon of a CTV spot

    Influencer Spot

  • Icon of a CTV spot

    Logomorphing / ID Spot

  • Pause Ad

  • PostSplit

  • PreSplit

  • ProgrammSplit

  • SingleSplit

  • Icon of a CTV spot

    SingleSpot

  • Start Ad

  • Icon of a CTV spot

    StationTipp

  • StationTipp Post

  • StationTipp Pre

  • Icon of a CTV spot

    TV spot

Frequently asked questions about TV Advertising

Can I also use my linear TV spot for TV+?2026-05-29T14:24:02+02:00

Yes, you can, but it must not be longer than 30 seconds, as this is a requirement of the online publishers.

Is TV Advertising effective?2025-12-16T09:46:42+01:00

TV Advertising is extremely effective, as it offers the greatest Reach in Switzerland and optimally builds emotions and brand awareness. With targeted, multiscreen-compatible campaigns offered by Goldbach, you can impressively stage your Advertising message and achieve measurable brand performance successes.

Can Goldbach also assist with spot production?2025-12-16T09:43:16+01:00

Yes, Goldbach can actively support you in spot production by recommending professional production companies. We help you ensure that your spot is not only creatively convincing, but also meets all the technical requirements for broadcasting in order to guarantee your campaign’s success.

Is TV Advertising also suitable for smaller companies?2025-12-16T09:44:37+01:00

Absolutely, TV Advertising is also suitable for smaller companies thanks to new technologies such as ReplayAds. The spot length also plays an important role for smaller, but still efficient campaigns. Goldbach will help you plan a campaign that saves your budget and at the same time ensures measurable success.

Can Replay Ads also be combined with other Advertising Formats?2025-12-16T10:08:21+01:00

Replay Ads can be combined with classic TV spots, sponsoring or Special forms of advertising to create a consistent brand presence in the TV environment.

What makes a successful commercial?2025-12-16T09:45:58+01:00

A successful commercial is characterized by a clear, emotional message that your target group immediately understands, thus increasing brand awareness and making the brand unmistakable. It is also important that the commercial is professionally produced and played out in the optimal environment to achieve maximum impact.

Which target groups can I reach with TV Advertising?2025-12-16T09:44:37+01:00

With TV Advertising, you can reach almost all demographic and geographic target groups in Switzerland, as television as a mass medium has a very high Reach. Depending on the broadcasting environment and programme, Goldbach can help you deliver your message precisely to specific consumer groups and thus minimise wastage.

How long can a TV commercial be?2025-12-16T09:45:36+01:00

The standard lengths for a TV commercial in Switzerland are between 10 and 30 seconds, although the maximum length for special formats such as long spots can be up to 60 seconds. Goldbach can advise you on the optimal spot length for your message and budget to achieve maximum impact.

How can I book a TV commercial?2026-01-23T13:45:55+01:00

To book a TV commercial with Goldbach, simply contact our team of advertising experts, who will provide you with comprehensive advice from media planning to implementation. Together, we will develop the optimal advertising campaign that ideally combines your budget and goals for maximum visibility.

You can find all the important information about booking a TV commercial here.

How does the billing of my TV campaign via Goldbach work?2025-12-16T09:42:42+01:00

The billing of your TV campaign via Goldbach is transparent and comprehensible and is based on the services booked, the spots actually broadcast, and the prices agreed in advance. This ensures that you always retain full control over your budget and can clearly understand your investment.

For a successful TV advertising campaign

We support you in planning your advertising campaign

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

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