Plan and book TV Advertising in Switzerland

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region

TV Deals

Benefit from our limited-time special deals and maximize the impact of your campaign.

  • Linear TV

    Special Offer TF1 Séries-Films 2027

    30% freespace "on top" plus a 100% performance guarantee*

    01.01.–28.02.27

    * Full terms and conditions in the factsheet

  • Replay Ads

    Replay Ads Annual Deal 2027 Silver

    50% freespace with a annual budget of 125k–250k net/net*

    01.01.–31.12.27

    * Full terms and conditions in the factsheet

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Booking type
Region
Ad format
  • Icon of a CTV spot

    Ad bumper move / ID Spot

  • Icon of a CTV spot

    Basic and Reminder SingleSpot

  • Icon of a CTV spot

    Billboard sponsorship

  • Icon of a CTV spot

    Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • Icon of an Addressable TV spot

    CutIn Zoom

  • Fast Forward Ad

  • Indiv. Split / MoveSplit

  • Icon of a CTV spot

    Influencer Spot

  • Icon of a CTV spot

    Logomorphing / ID Spot

  • Pause Ad

  • PostSplit

  • PreSplit

  • ProgrammSplit

  • SingleSplit

  • Icon of a CTV spot

    SingleSpot

  • Start Ad

  • Icon of a CTV spot

    StationTipp

  • StationTipp Post

  • StationTipp Pre

  • Icon of a CTV spot

    TV spot

Frequently asked questions about TV Advertising

What advertising formats are available for Replay Ads?2026-06-30T16:51:59+02:00

Start Ad – Commercial(s) at the start of time-shifted TV viewing.
Pause Ad – Advertising when pausing live programming, time-shifted TV viewing and recorded content.
Fast Forward Ad – Commercials when skipping or fast-forwarding the linear advertising block in time-shifted TV viewing.

What studies does Goldbach conduct and where can I find them?2026-01-23T14:04:42+01:00

Goldbach regularly provides you with current market and impact studies to give you deep insights into Swiss media usage and the effectiveness of your campaigns. You can find an excerpt of the current reports, which strategically support you as advertisers, collected on our website under the “News” section under the “Studies” category. If you require specific studies or further analyses, you can request them from our team of experts at any time.

Which target groups can be reached well with Replay Ads?2026-06-30T16:58:03+02:00

Particularly among younger target groups, time-shifted television viewing adds incremental reach to live TV.

What is TV+?2026-05-29T14:16:38+02:00

TV+ includes high-quality, TV-like Instream inventory, including on German-language platforms such as RTL+ and Joyn, as well as on French-language offerings such as those from TF1+.

Advertisers can easily extend their TV campaign with our new product TV+. This extends the campaign into TV-adjacent Online Video environments in a targeted way. This also reaches target groups that no longer watch content in the classic linear way but stream it – and at the same time, it creates direct comparability of Reach between TV and Online Video.

Can I also use my linear TV spot for TV+?2026-05-29T14:24:02+02:00

Yes, you can, but it must not be longer than 30 seconds, as this is a requirement of the online publishers.

Which target groups can I reach with TV Advertising?2025-12-16T09:44:37+01:00

With TV Advertising, you can reach almost all demographic and geographic target groups in Switzerland, as television as a mass medium has a very high Reach. Depending on the broadcasting environment and programme, Goldbach can help you deliver your message precisely to specific consumer groups and thus minimise wastage.

Why are Replay Ads relevant?2025-12-16T10:14:39+01:00
  • Time-shifted viewing is very popular in Switzerland, as viewers can consume content flexibly.
  • Thanks to Replay Ads, additional Reach can be generated.
  • For the first time, there is the possibility of regional broadcasting on television.
  • Interaction with viewers thanks to the possibility of integrating a QR code with the Pause Ad.
What makes a successful commercial?2025-12-16T09:45:58+01:00

A successful commercial is characterized by a clear, emotional message that your target group immediately understands, thus increasing brand awareness and making the brand unmistakable. It is also important that the commercial is professionally produced and played out in the optimal environment to achieve maximum impact.

How does the booking process for Replay Ads work?2026-07-01T09:47:24+02:00

All Replay Ads campaigns are booked exclusively through Agency Management / the direct client planning team. We advise on placement and budget and handle the complete campaign management.

Which replay advertising format is best suited for which purpose?2026-06-30T16:53:40+02:00

Start Ad: Displayed directly when time-shifted TV viewing begins – ideal for strong brand messages and high attention.
Fast Forward Ad: Appears when pressing the skip or fast-forward button during linear commercial breaks in time-shifted TV viewing – perfect for unmissable messages in the user’s focus
Pause Ad: Displayed when pressing the pause button during live programming, time-shifted TV viewing, or recorded content – optimal for impactful visualization combined with a QR code.

Zahlen und Daten

Fundierte Daten und detaillierte Analysen, die helfen, den Schweizer Werbemarkt präzise zu verstehen und strategisch zu navigieren.

Zum Werbekompass

TV-Werbemarkt

Informationen rund um den TV-Werbemarkt inklusive Markanteile und Eigenschaften von TV-Werbemitteln.

Zum Werbekompass

TV-Events

Dich interessieren spannende TV-Insights  dann sind die Screenforce-Events (vor Ort oder online) eine super Option für dich.

Zu den Screenforce-Events

Digimonitor

Die repräsentative Studie „Digimonitor“ erhebt die Nutzung von TV- und Video-Inhalten über verschiedene Geräte.

Zum Digimonitor

For a successful TV advertising campaign

We support you in planning your advertising campaign

Whatever goals you’re pursuing – we have the right format for your campaign. Let’s find the ideal solution for you together.

Offer

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