TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Buchungsart
Region
Werbeform
  • Icon of a CTV spot

    Ad bumper move / ID Spot

  • Icon of a CTV spot

    Basic and Reminder SingleSpot

  • Icon of a CTV spot

    Billboard sponsorship

  • Icon of a CTV spot

    Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • Icon of an Addressable TV spot

    CutIn Zoom

  • Fast Forward Ad

  • Indiv. Split / MoveSplit

  • Icon of a CTV spot

    Logomorphing / ID Spot

  • Pause Ad

  • PostSplit

  • PreSplit

  • ProgrammSplit

  • SingleSplit

  • Icon of a CTV spot

    SingleSpot

  • Start Ad

  • Icon of a CTV spot

    StationTipp

  • StationTipp Post

  • StationTipp Pre

  • Icon of a CTV spot

    TV spot

Frequently asked questions about TV Advertising

What prejudices does the market face?2025-12-16T10:21:02+01:00

Despite the clear advantages, the market still faces some prejudices:

  • “This is too complicated.” Incorrect. Booking Advanced TV campaigns is now standardised and is implemented simply and efficiently by experts such as Goldbach.
  • “The Reach is too low.” Myth. The use of CTV is growing rapidly. According to the Goldbach Advanced TV study, CTV is already firmly established in households and achieves significant Reach, especially in attractive target groups.
  • “This is only for large budgets.” Not applicable. Thanks to precise targeting and the avoidance of wastage, Advanced TV campaigns are often more efficient and also suitable for smaller budgets.
What services does Goldbach provide in the area of TV Advertising?2025-12-16T09:43:16+01:00

Goldbach handles the entire TV Advertising process for you: from well-founded advice and target group analysis to media planning, offer and campaign creation, and continuous optimisation and reporting. We also support you in integrating special forms of advertising to maximise your campaign success and increase brand performance.

Can Goldbach also assist with spot production?2025-12-16T09:43:16+01:00

Yes, Goldbach can actively support you in spot production by recommending professional production companies. We help you ensure that your spot is not only creatively convincing, but also meets all the technical requirements for broadcasting in order to guarantee your campaign’s success.

What special forms of advertising does Goldbach offer?2026-02-03T10:31:35+01:00

Goldbach offers a range of special forms of advertising in the TV sector: CutIns, Split-Screens, Sponsorings, Branded Content, Special placements, Replay Ads, Influencer Spot and other innovative advertising formats.

How does the billing of my TV campaign via Goldbach work?2025-12-16T09:42:42+01:00

The billing of your TV campaign via Goldbach is transparent and comprehensible and is based on the services booked, the spots actually broadcast, and the prices agreed in advance. This ensures that you always retain full control over your budget and can clearly understand your investment.

Is TV Advertising also suitable for smaller companies?2025-12-16T09:44:37+01:00

Absolutely, TV Advertising is also suitable for smaller companies thanks to new technologies such as ReplayAds. The spot length also plays an important role for smaller, but still efficient campaigns. Goldbach will help you plan a campaign that saves your budget and at the same time ensures measurable success.

When is the best broadcast time for TV Advertising?2025-12-16T09:45:15+01:00

The best broadcast time for your TV Advertising strongly depends on the specific Target group and their viewing habits, with prime time often generating the highest Reach. Goldbach helps you identify the optimal time slots in our diverse environments to efficiently reach your Target group at the right time.

What advertising formats are available for Replay Ads?2025-12-16T10:14:14+01:00

Start Ad – Short commercial at the start of time-shifted TV viewing.
Pause Ad – Advertising when pausing live programming, time-shifted TV viewing and recorded content.
Fast Forward Ad – Short advertising block when skipping or fast-forwarding the linear advertising block in time-shifted TV viewing.

How can targeting and personalization be used in Advanced TV to improve target audience engagement?2025-12-16T10:21:45+01:00

The true strength of Advanced TV lies in its data-driven targeting capabilities. We go far beyond simply selecting a broadcasting environment and ensure that your Advertising is seen by the people who are most important to your brand.

  • Demographic and geographic targeting: Target your campaign specifically by age, gender, or to households in specific postal code areas.
  • Interest-based targeting: Reach users based on their interests, which are derived from their anonymized viewing and surfing behavior. Whether car enthusiasts, travel fans, or tech enthusiasts – we will find them for you.
  • First-Party Data Integration: Use your own customer data (e.g., from your CRM system) to specifically target existing customers or create statistical twins (“lookalike audiences”) to find new potential customers.
  • Contextual Targeting: Place your Advertising in thematically relevant content, such as a spot for sporting goods in the context of live sports broadcasts.
What is TV sponsorship?2026-01-23T14:41:10+01:00

TV sponsorship is the effective presentation of your brand immediately before, after, or even within a TV broadcast, creating a close connection to the program environment and increasing your visibility.

Zahlen und Daten

Fundierte Daten und detaillierte Analysen, die helfen, den Schweizer Werbemarkt präzise zu verstehen und strategisch zu navigieren.

Zum Werbekompass

TV-Werbemarkt

Informationen rund um den TV-Werbemarkt inklusive Markanteile und Eigenschaften von TV-Werbemitteln.

Zum Werbekompass

TV-Events

Dich interessieren spannende TV-Insights und gleichzeitig möchtest du dein Netzwerk erweitern, dann sind die Screenforce-Events eine super Option für dich.

Zu den Screenforce-Events

Digimonitor

Die repräsentative Studie „Digimonitor“ erhebt die Nutzung von TV- und Video-Inhalten über verschiedene Geräte.

Zum Digimonitor

For a successful TV advertising campaign

We support you in planning your advertising campaign

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

Offer

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