TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region
OOH-Segment

    TV Deals

    Benefit from our limited-time special deals and maximize the impact of your campaign.

    • Linear TV

      Special offer TF1 Séries-Films

      30% freespace "on top" plus a 100% performance guarantee*

      04.08. - 31.12.2026

      * Full terms and conditions in the factsheet

    • Replay Ads

      Replay Summer Deal

      100% gross Freespace plus 20% summer discount*

      01.06. – 31.08.2026

      * Full terms and conditions in the factsheet

    Our Advertising formats for your TV campaign

    Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

    Brand
    Buchungsart
    Region
    Werbeform
    • Icon of a CTV spot

      Ad bumper move / ID Spot

    • Icon of a CTV spot

      Basic and Reminder SingleSpot

    • Icon of a CTV spot

      Billboard sponsorship

    • Icon of a CTV spot

      Corner placement in the advertising block TV Spot

    • CutIn Horizontal

    • Icon of an Addressable TV spot

      CutIn Zoom

    • Fast Forward Ad

    • Indiv. Split / MoveSplit

    • Icon of a CTV spot

      Influencer Spot

    • Icon of a CTV spot

      Logomorphing / ID Spot

    • Pause Ad

    • PostSplit

    • PreSplit

    • ProgrammSplit

    • SingleSplit

    • Icon of a CTV spot

      SingleSpot

    • Start Ad

    • Icon of a CTV spot

      StationTipp

    • StationTipp Post

    • StationTipp Pre

    • Icon of a CTV spot

      TV spot

    Frequently asked questions about TV Advertising

    How do I book the product TV+?2026-05-29T14:17:41+02:00

    Please contact your Goldbach Media sales representative or, if you are a new client, feel free to contact [email protected].

    A minimum booking volume of 1.5 million ad impressions (AIs) applies to a TV+ campaign. This volume is ideally designed for a campaign duration of 3 to 4 weeks.

    Which replay advertising format is best suited for which purpose?2026-06-30T16:53:40+02:00

    Start Ad: Displayed directly when time-shifted TV viewing begins – ideal for strong brand messages and high attention.
    Fast Forward Ad: Appears when pressing the skip or fast-forward button during linear commercial breaks in time-shifted TV viewing – perfect for unmissable messages in the user’s focus
    Pause Ad: Displayed when pressing the pause button during live programming, time-shifted TV viewing, or recorded content – optimal for impactful visualization combined with a QR code.

    Can Replay Ads also be combined with other Advertising Formats?2025-12-16T10:08:21+01:00

    Replay Ads can be combined with classic TV spots, sponsoring or Special forms of advertising to create a consistent brand presence in the TV environment.

    What prejudices does the market face?2025-12-16T10:21:02+01:00

    Despite the clear advantages, the market still faces some prejudices:

    • “This is too complicated.” Incorrect. Booking Advanced TV campaigns is now standardised and is implemented simply and efficiently by experts such as Goldbach.
    • “The Reach is too low.” Myth. The use of CTV is growing rapidly. According to the Goldbach Advanced TV study, CTV is already firmly established in households and achieves significant Reach, especially in attractive target groups.
    • “This is only for large budgets.” Not applicable. Thanks to precise targeting and the avoidance of wastage, Advanced TV campaigns are often more efficient and also suitable for smaller budgets.
    Which devices are included in the unified measurement?2026-05-29T14:28:52+02:00

    The Online Video Ad measurement includes all devices in a household (TV set, smartphone, tablet, laptop/PC).

    Which target groups can be reached well with Replay Ads?2026-06-30T16:58:03+02:00

    Particularly among younger target groups, time-shifted television viewing adds incremental reach to live TV.

    Why book Replay Ads?2026-07-01T09:53:27+02:00
    • Replay Ads generate additional reach in time-shifted TV and correspond to the usual TV standard with net reach planning and evaluation in EvoAd.
    • Regional targeting on TV
    • Direct lead generation thanks to the possibility of integrating a QR code in the Pause Ad
    • Your message gets across – completely! Only a 100% completed view is billed
    • High attention: Replay TV users actively select a program. They are focused and attentive, which contributes to the advertising impact
    • Short-term processing possible. A campaign can start within a few days and be adjusted within minutes
    • Optimal campaign control thanks to the application of frequency capping upon request
    How can I book a TV commercial?2026-01-23T13:45:55+01:00

    To book a TV commercial with Goldbach, simply contact our team of advertising experts, who will provide you with comprehensive advice from media planning to implementation. Together, we will develop the optimal advertising campaign that ideally combines your budget and goals for maximum visibility.

    You can find all the important information about booking a TV commercial here.

    Can I also use my linear TV spot for TV+?2026-05-29T14:24:02+02:00

    Yes, you can, but it must not be longer than 30 seconds, as this is a requirement of the online publishers.

    Can Goldbach also assist with spot production?2025-12-16T09:43:16+01:00

    Yes, Goldbach can actively support you in spot production by recommending professional production companies. We help you ensure that your spot is not only creatively convincing, but also meets all the technical requirements for broadcasting in order to guarantee your campaign’s success.

    Zahlen und Daten

    Fundierte Daten und detaillierte Analysen, die helfen, den Schweizer Werbemarkt präzise zu verstehen und strategisch zu navigieren.

    Zum Werbekompass

    TV-Werbemarkt

    Informationen rund um den TV-Werbemarkt inklusive Markanteile und Eigenschaften von TV-Werbemitteln.

    Zum Werbekompass

    TV-Events

    Dich interessieren spannende TV-Insights  dann sind die Screenforce-Events (vor Ort oder online) eine super Option für dich.

    Zu den Screenforce-Events

    Digimonitor

    Die repräsentative Studie „Digimonitor“ erhebt die Nutzung von TV- und Video-Inhalten über verschiedene Geräte.

    Zum Digimonitor

    For a successful TV advertising campaign

    We support you in planning your advertising campaign

    No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

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