Plan and Book TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region

TV Deals

Benefit from our limited-time special deals and maximize the impact of your campaign.

  • Linear TV

    Deal for your Mono-Private Strategy

    100% performance guarantee on all TV channels (Paid & Non-Paid)*

    01.05. – 31.12.2026

    * Full terms and conditions in the factsheet

  • Replay Ads

    Fast Forward Annual Deal

    50% freespace for annual investments of 100k - 200k net/net*

    01.01. - 31.12.2026

    * Full terms and conditions in the factsheet

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Buchungsart
Region
Werbeform
  • Icon of a CTV spot

    Ad bumper move / ID Spot

  • Icon of a CTV spot

    Basic and Reminder SingleSpot

  • Icon of a CTV spot

    Billboard sponsorship

  • Icon of a CTV spot

    Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • Icon of an Addressable TV spot

    CutIn Zoom

  • Fast Forward Ad

  • Indiv. Split / MoveSplit

  • Icon of a CTV spot

    Influencer Spot

  • Icon of a CTV spot

    Logomorphing / ID Spot

  • Pause Ad

  • PostSplit

  • PreSplit

  • ProgrammSplit

  • SingleSplit

  • Icon of a CTV spot

    SingleSpot

  • Start Ad

  • Icon of a CTV spot

    StationTipp

  • StationTipp Post

  • StationTipp Pre

  • Icon of a CTV spot

    TV spot

Frequently asked questions about TV Advertising

On which channels are Replay Ads played out?2026-06-30T16:55:54+02:00

Replay Ads are played out on high-reach TV channels that offer time-shifted viewing via set-top boxes, media libraries, or streaming platforms. You can find an up-to-date channel overview here.

What are Replay Ads?2026-06-30T16:46:37+02:00

Replay Ads are Advertising Formats that are inserted during time-shifted TV viewing. They enable advertisers to reach households that watch programs not live, but time-shifted.

How does the planning of Replay Ads campaigns work?2026-06-30T17:03:15+02:00

Planning based on net Reach in EvoAd is possible using the following parameters:

  • Ad Formats
  • Channel
  • Duration
  • Target group
  • Frequency capping per day
  • Children’s genre
How does the booking process for Replay Ads work?2026-07-01T09:47:24+02:00

All Replay Ads campaigns are booked exclusively through Agency Management / the direct client planning team. We advise on placement and budget and handle the complete campaign management.

What services does Goldbach provide in the area of TV Advertising?2025-12-16T09:43:16+01:00

Goldbach handles the entire TV Advertising process for you: from well-founded advice and target group analysis to media planning, offer and campaign creation, and continuous optimisation and reporting. We also support you in integrating special forms of advertising to maximise your campaign success and increase brand performance.

Are there minimum budgets or entry packages for Replay Ads at Goldbach?2025-12-16T10:10:56+01:00

Goldbach offers flexible entry packages tailored to the target group, region and campaign scope – ideal for beginners and smaller budgets.

How is the success of TV Advertising measured?2026-01-23T13:49:48+01:00

The success of TV Advertising is classically measured by Reach, the increase in brand awareness, and the frequency of broadcast. Through modern and holistic approaches such as the Swiss Ad Impact study, Goldbach can demonstrate the Advertising impact at a glance and across multiple channels. Would you like to know if your campaigns are achieving the desired effect? We have developed Swiss Ad Impact for this purpose.

How long can a TV commercial be?2025-12-16T09:45:36+01:00

The standard lengths for a TV commercial in Switzerland are between 10 and 30 seconds, although the maximum length for special formats such as long spots can be up to 60 seconds. Goldbach can advise you on the optimal spot length for your message and budget to achieve maximum impact.

How do I measure the success of a Replay Ad campaign?2026-07-01T09:51:03+02:00

With EvoAd, the market-compliant analysis tool for Replay Ads, the following KPIs can be evaluated:

  • GRP, net reach, OTS, etc.
  • Aggregation to hourly reach
  • Accumulations within Replay Ads
  • Accumulations of linear TV and Replay Ads
  • Any TV target groups can be evaluated
What does TV advertising cost?2026-01-23T13:36:13+01:00

The costs for TV advertising in Switzerland are individual and depend heavily on factors such as the broadcasting environment, the reach of the target group, or the length of the spot. Goldbach offers you tailor-made and transparent solutions to achieve the greatest possible advertising success for your specific budget. Contact our experts so that we can plan your optimal TV strategy together and achieve your communication goals.

Zahlen und Daten

Fundierte Daten und detaillierte Analysen, die helfen, den Schweizer Werbemarkt präzise zu verstehen und strategisch zu navigieren.

Zum Werbekompass

TV-Werbemarkt

Informationen rund um den TV-Werbemarkt inklusive Markanteile und Eigenschaften von TV-Werbemitteln.

Zum Werbekompass

TV-Events

Dich interessieren spannende TV-Insights  dann sind die Screenforce-Events (vor Ort oder online) eine super Option für dich.

Zu den Screenforce-Events

Digimonitor

Die repräsentative Studie „Digimonitor“ erhebt die Nutzung von TV- und Video-Inhalten über verschiedene Geräte.

Zum Digimonitor

For a successful TV advertising campaign

We support you in planning your advertising campaign

Whatever goals you’re pursuing – we have the right format for your campaign. Let’s find the ideal solution for you together.

Offer

Contact

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