Plan and Book TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region

TV Deals

Benefit from our limited-time special deals and maximize the impact of your campaign.

  • Replay Ads

    Replay Ads Annual Deal Silver

    50% freespace with annual budget of 125k–250k net/net*

    01.01.–31.12.26

    * Full terms and conditions in the factsheet

  • Linear TV

    Deal for your Mono-Private Strategy

    100% performance guarantee on all TV channels (Paid & Non-Paid)*

    01.05. – 31.12.2026

    * Full terms and conditions in the factsheet

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Booking type
Region
Ad format
  • Icon of a CTV spot

    Ad bumper move / ID Spot

  • Icon of a CTV spot

    Basic and Reminder SingleSpot

  • Icon of a CTV spot

    Billboard sponsorship

  • Icon of a CTV spot

    Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • Icon of an Addressable TV spot

    CutIn Zoom

  • Fast Forward Ad

  • Indiv. Split / MoveSplit

  • Icon of a CTV spot

    Influencer Spot

  • Icon of a CTV spot

    Logomorphing / ID Spot

  • Pause Ad

  • PostSplit

  • PreSplit

  • ProgrammSplit

  • SingleSplit

  • Icon of a CTV spot

    SingleSpot

  • Start Ad

  • Icon of a CTV spot

    StationTipp

  • StationTipp Post

  • StationTipp Pre

  • Icon of a CTV spot

    TV spot

Frequently asked questions about TV Advertising

Are there minimum budgets or entry packages for Replay Ads at Goldbach?2025-12-16T10:10:56+01:00

Goldbach offers flexible entry packages tailored to the target group, region and campaign scope – ideal for beginners and smaller budgets.

What are Replay Ads?2026-06-30T16:46:37+02:00

Replay Ads are Advertising Formats that are inserted during time-shifted TV viewing. They enable advertisers to reach households that watch programs not live, but time-shifted.

How do I measure the success of a Replay Ad campaign?2026-07-01T09:51:03+02:00

With EvoAd, the market-compliant analysis tool for Replay Ads, the following KPIs can be evaluated:

  • GRP, net reach, OTS, etc.
  • Aggregation to hourly reach
  • Accumulations within Replay Ads
  • Accumulations of linear TV and Replay Ads
  • Any TV target groups can be evaluated
Which target groups can I reach with TV Advertising?2025-12-16T09:44:37+01:00

With TV Advertising, you can reach almost all demographic and geographic target groups in Switzerland, as television as a mass medium has a very high Reach. Depending on the broadcasting environment and programme, Goldbach can help you deliver your message precisely to specific consumer groups and thus minimise wastage.

How does the planning of Replay Ads campaigns work?2026-06-30T17:03:15+02:00

Planning based on net Reach in EvoAd is possible using the following parameters:

  • Ad Formats
  • Channel
  • Duration
  • Target group
  • Frequency capping per day
  • Children’s genre
How do I book the product TV+?2026-05-29T14:17:41+02:00

Please contact your Goldbach Media sales representative or, if you are a new client, feel free to contact [email protected].

A minimum booking volume of 1.5 million ad impressions (AIs) applies to a TV+ campaign. This volume is ideally designed for a campaign duration of 3 to 4 weeks.

How can I book a TV commercial?2026-01-23T13:45:55+01:00

To book a TV commercial with Goldbach, simply contact our team of advertising experts, who will provide you with comprehensive advice from media planning to implementation. Together, we will develop the optimal advertising campaign that ideally combines your budget and goals for maximum visibility.

You can find all the important information about booking a TV commercial here.

What are the advantages of special forms of advertising?2026-04-14T14:12:16+02:00

Special forms of advertising offer you the great advantage of staging your brand in an attention-grabbing and unforgettable way by deviating from classic advertising blocks. Goldbach Special forms of advertising stand for high attention, exclusive placement, strong brand association and often lower advertising wear-out.

On which channels are Replay Ads played out?2026-06-30T16:55:54+02:00

Replay Ads are played out on high-reach TV channels that offer time-shifted viewing via set-top boxes, media libraries, or streaming platforms. You can find an up-to-date channel overview here.

Can I combine special forms of advertising with classic advertising?2026-01-27T16:31:51+01:00

Of course, you can optimally combine special forms of advertising such as pre/post-splits, sponsorships or ReplayAds etc. with classic TV advertising. This combination ensures that your brand is present on different advertising formats and your campaign goals are achieved to the maximum thanks to the increased impact. You can find an overview of all special forms of advertising here.

For a successful TV advertising campaign

We support you in planning your advertising campaign

Whatever goals you’re pursuing – we have the right format for your campaign. Let’s find the ideal solution for you together.

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