TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Buchungsart
Network
    Region
    Werbeform
    • Icon eines CTV Spots

      Ad bumper move / ID Spot

    • Icon eines CTV Spots

      Basic and Reminder SingleSpot

    • Icon eines CTV Spots

      Billboard sponsorship

    • Icon eines CTV Spots

      Corner placement in the advertising block TV Spot

    • CutIn Horizontal

    • Icon eines Addressable TV Spots

      CutIn Zoom

    • Icon eines CTV Spots

      Fast Forward Ad

    • Indiv. Split / MoveSplit

    • Icon eines CTV Spots

      Logomorphing / ID Spot

    • Pause Ad

    • PostSplit

    • PreSplit

    • ProgrammSplit

    • SingleSplit

    • Icon eines CTV Spots

      SingleSpot

    • Icon eines CTV Spots

      Start Ad

    • Icon eines CTV Spots

      StationTipp

    • StationTipp Post

    • StationTipp Pre

    • Icon eines CTV Spots

      TV spot

    Frequently asked questions about TV Advertising

    What are Replay Ads?2025-12-16T10:15:05+01:00

    Replay Ads are advertising formats that are displayed within time-shifted television usage (e.g. via set-top boxes, streaming services or media libraries). They enable advertisers to reach households that consume programs time-shifted rather than live.

    How can I book a TV commercial?2025-12-16T09:45:36+01:00

    To book a TV commercial with Goldbach, simply contact our team of advertising experts, who will provide you with comprehensive advice from media planning to implementation. Together, we will develop the optimal advertising campaign that ideally combines your budget and goals for maximum visibility.

    You can find all the important information about booking a TV commercial here.

    How does the planning of Replay Ads campaigns work?2025-12-16T09:57:15+01:00
    • Planning based on net Reach for any Target group is possible
    • Replay Ads campaigns can be planned directly in EvoAd
    • Advertising formats, channels, duration, Target group, frequency capping per day, children’s genre
    • Linear and Replay Ads campaigns can be planned in one tool (linear and Replay Ads individually or combined)
    Which replay advertising format is best suited for which purpose?2025-12-16T10:13:48+01:00

    Start Ad: Displayed directly at the start of a broadcast – ideal for strong brand messages and high attention.
    Fast Forward Ad: Appears when fast-forwarding – perfect for short promotions or product-related information, as they cannot be skipped.
    Pause Ad: Displayed when viewers pause – ideal for effective visualization in combination with an interactive element such as a QR code. Also possible for regional campaigns in the SME sector as well as for regionalized content of campaigns throughout German-speaking Switzerland.

    How is the Advanced TV market developing and what trends can be expected in the future?2025-12-16T10:20:15+01:00

    The Advanced TV market is on an unstoppable growth path. The use of streaming services and Internet-enabled devices will continue to increase, and with it the relevance of Advertising in this environment.

    • Programmatic Everywhere: The Programmatic, i.e. automated, buying and selling of Advertising is becoming the standard and enables even more efficient and data-driven campaigns in real time.
    • Shoppable TV: The direct linking of Advertising and e-commerce will increase. Imagine a viewer being able to place the product shown in the spot directly into their shopping cart using the remote control.
    • Artificial Intelligence (AI): AI will revolutionize campaign optimization by predicting in real time which advertising material will have the greatest impact on which Target group.
    • Convergence of Linear and Digital: The boundaries between classic and digital TV will continue to blur. Future measurement standards will enable a holistic view across all channels.
    Which broadcasts can I sponsor?2025-12-16T09:40:52+01:00

    You can sponsor a wide range of formats, including attractive broadcasts from the entertainment, sports, news, kids, or fiction sectors. As the available environments vary depending on the season, Goldbach will be happy to advise you personally in order to find the best and most effective sponsorship environment for your brand. Discover a current selection of our formats here.

    Can I combine special forms of advertising with classic advertising?2025-12-16T09:42:06+01:00

    Of course, you can optimally combine special forms of advertising such as pre/post-splits, sponsorships or ReplayAds etc. with classic TV advertising. This combination ensures that your brand is present on different advertising formats and your campaign goals are achieved to the maximum thanks to the increased impact. You can find an overview of all special forms of advertising here.

    What services does Goldbach provide in the area of TV Advertising?2025-12-16T09:43:16+01:00

    Goldbach handles the entire TV Advertising process for you: from well-founded advice and target group analysis to media planning, offer and campaign creation, and continuous optimisation and reporting. We also support you in integrating special forms of advertising to maximise your campaign success and increase brand performance.

    Why book Replay Ads?2025-12-16T10:09:36+01:00
    • Short lead times: The campaign can start in just a few days.
    • Regional targeting in national TV, soon also possible with Video Ads.
    • Your message gets across – completely!
      Only a 100% Completed View is charged
    • High attention: Replay TV users actively select a program. They are focused and attentive, which contributes to the advertising impact.
    • Familiar TV standard: Replay Ads can be planned and evaluated on net reach for any target group in EvoAd.
    • A frequency capping can be deposited on request.
    On which channels are Replay Ads played out?2025-12-16T10:09:57+01:00

    Replay Ads are played out on high-reach TV channels that offer time-shifted viewing via set-top boxes, media libraries, or streaming platforms. You can find an up-to-date overview of the participating channels here.

    Woman with phone to ear in front of laptop.

    For a successful TV advertising campaign

    We support you in planning your advertising campaign

    If you have any questions or no concrete ideas, simply contact us. We look forward to getting to know you and supporting you with your campaign.

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