TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region
OOH-Segment

    TV Deals

    Benefit from our limited-time special deals and maximize the impact of your campaign.

    • Linear TV

      Romandie Offer

      100% Performance Guarantee on Paid Spots for all GBM-guaranteed target groups*

      01.01. - 31.12.2026

      * Full terms and conditions in the factsheet

    • Replay Ads

      Fast Forward Annual Deal

      50% freespace for annual investments of 100k - 200k net/net*

      01.01. - 31.12.2026

      * Full terms and conditions in the factsheet

    Our Advertising formats for your TV campaign

    Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

    Brand
    Buchungsart
    Region
    Werbeform
    • Icon of a CTV spot

      Ad bumper move / ID Spot

    • Icon of a CTV spot

      Basic and Reminder SingleSpot

    • Icon of a CTV spot

      Billboard sponsorship

    • Icon of a CTV spot

      Corner placement in the advertising block TV Spot

    • CutIn Horizontal

    • Icon of an Addressable TV spot

      CutIn Zoom

    • Fast Forward Ad

    • Indiv. Split / MoveSplit

    • Icon of a CTV spot

      Influencer Spot

    • Icon of a CTV spot

      Logomorphing / ID Spot

    • Pause Ad

    • PostSplit

    • PreSplit

    • ProgrammSplit

    • SingleSplit

    • Icon of a CTV spot

      SingleSpot

    • Start Ad

    • Icon of a CTV spot

      StationTipp

    • StationTipp Post

    • StationTipp Pre

    • Icon of a CTV spot

      TV spot

    Frequently asked questions about TV Advertising

    How do I measure the success of a Replay Ad campaign?2026-03-19T13:13:14+01:00

    With EvoAd, the market-compliant analysis tool for Replay Ads.
    These KPIs can be evaluated:

    • GRP, net reach, OTS, etc.
    • Aggregation to hourly reach
    • Accumulations within Replay Ads
    • Accumulations of linear TV and Replay Ads
    • Any TV target groups can be evaluated
    Which replay advertising format is best suited for which purpose?2025-12-16T10:13:48+01:00

    Start Ad: Displayed directly at the start of a broadcast – ideal for strong brand messages and high attention.
    Fast Forward Ad: Appears when fast-forwarding – perfect for short promotions or product-related information, as they cannot be skipped.
    Pause Ad: Displayed when viewers pause – ideal for effective visualization in combination with an interactive element such as a QR code. Also possible for regional campaigns in the SME sector as well as for regionalized content of campaigns throughout German-speaking Switzerland.

    Why book Replay Ads?2025-12-16T10:09:36+01:00
    • Short lead times: The campaign can start in just a few days.
    • Regional targeting in national TV, soon also possible with Video Ads.
    • Your message gets across – completely!
      Only a 100% Completed View is charged
    • High attention: Replay TV users actively select a program. They are focused and attentive, which contributes to the advertising impact.
    • Familiar TV standard: Replay Ads can be planned and evaluated on net reach for any target group in EvoAd.
    • A frequency capping can be deposited on request.
    Is TV Advertising effective?2025-12-16T09:46:42+01:00

    TV Advertising is extremely effective, as it offers the greatest Reach in Switzerland and optimally builds emotions and brand awareness. With targeted, multiscreen-compatible campaigns offered by Goldbach, you can impressively stage your Advertising message and achieve measurable brand performance successes.

    Can Goldbach produce CutIns?2026-01-23T14:42:41+01:00

    Yes, Goldbach actively supports you in the conception and production of your CutIns. Alternatively, we recommend suitable partner companies to ensure that your special advertising format meets all technical requirements and your communication goals are optimally achieved. See presentation “Productions by Goldbach”.

    What are Replay Ads?2025-12-16T10:15:05+01:00

    Replay Ads are advertising formats that are displayed within time-shifted television usage (e.g. via set-top boxes, streaming services or media libraries). They enable advertisers to reach households that consume programs time-shifted rather than live.

    How can targeting and personalization be used in Advanced TV to improve target audience engagement?2025-12-16T10:21:45+01:00

    The true strength of Advanced TV lies in its data-driven targeting capabilities. We go far beyond simply selecting a broadcasting environment and ensure that your Advertising is seen by the people who are most important to your brand.

    • Demographic and geographic targeting: Target your campaign specifically by age, gender, or to households in specific postal code areas.
    • Interest-based targeting: Reach users based on their interests, which are derived from their anonymized viewing and surfing behavior. Whether car enthusiasts, travel fans, or tech enthusiasts – we will find them for you.
    • First-Party Data Integration: Use your own customer data (e.g., from your CRM system) to specifically target existing customers or create statistical twins (“lookalike audiences”) to find new potential customers.
    • Contextual Targeting: Place your Advertising in thematically relevant content, such as a spot for sporting goods in the context of live sports broadcasts.
    Can Goldbach also assist with spot production?2025-12-16T09:43:16+01:00

    Yes, Goldbach can actively support you in spot production by recommending professional production companies. We help you ensure that your spot is not only creatively convincing, but also meets all the technical requirements for broadcasting in order to guarantee your campaign’s success.

    The advantages of a Replay Ad campaign2025-12-16T10:12:54+01:00

    Targeted delivery: fewer scattering losses.
    Less advertising blindness, as the user actively starts the playback.
    Strong placement: directly at the beginning of the desired program, or when an action is taken by the viewer.
    Plannability: Part of modern, data-based TV campaigns.

    What best practices should advertisers follow to run successful Advanced TV advertising campaigns?2025-12-16T10:19:42+01:00

    To unlock the full potential of Advanced TV, we recommend that you consider the following:

    • Define clear goals: What do you want to achieve? Brand awareness, leads, or direct sales? Your goals determine the strategy, targeting, and measurement of success.
    • Optimize your creatives: Create high-quality spots that are optimized for the streaming environment. A strong visual Botschaft in the first few seconds is crucial, and a clear call-to-action (CTA) encourages interaction.
    • Use data intelligently: Rely on a well-thought-out targeting mix. Use existing data and test different target audience segments to achieve the greatest efficiency.
    • Think holistically: Do not view Advanced TV in isolation, but as an integral part of your overall marketing strategy. Coordinate the messages across all channels.
    • Test and learn: Take advantage of the measurability of Advanced TV. Run A/B tests with different creatives or target audiences and continuously optimize your campaign based on the insights gained.
    • Rely on expertise: Work with experienced partners such as Goldbach. We support you from strategic planning and precise implementation to detailed reporting to ensure the success of your campaign.

    Zahlen und Daten

    Fundierte Daten und detaillierte Analysen, die helfen, den Schweizer Werbemarkt präzise zu verstehen und strategisch zu navigieren.

    Zum Werbekompass

    TV-Werbemarkt

    Informationen rund um den TV-Werbemarkt inklusive Markanteile und Eigenschaften von TV-Werbemitteln.

    Zum Werbekompass

    TV-Events

    Dich interessieren spannende TV-Insights  dann sind die Screenforce-Events (vor Ort oder online) eine super Option für dich.

    Zu den Screenforce-Events

    Digimonitor

    Die repräsentative Studie „Digimonitor“ erhebt die Nutzung von TV- und Video-Inhalten über verschiedene Geräte.

    Zum Digimonitor

    For a successful TV advertising campaign

    We support you in planning your advertising campaign

    No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

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