TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region
Network

    Our Advertising formats for your TV campaign

    Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

    Brand
    Buchungsart
    Network
      Region
      Werbeform
      • Icon of a CTV spot

        Ad bumper move / ID Spot

      • Icon of a CTV spot

        Basic and Reminder SingleSpot

      • Icon of a CTV spot

        Billboard sponsorship

      • Icon of a CTV spot

        Corner placement in the advertising block TV Spot

      • CutIn Horizontal

      • Icon of an Addressable TV spot

        CutIn Zoom

      • Fast Forward Ad

      • Indiv. Split / MoveSplit

      • Icon of a CTV spot

        Logomorphing / ID Spot

      • Pause Ad

      • PostSplit

      • PreSplit

      • ProgrammSplit

      • SingleSplit

      • Icon of a CTV spot

        SingleSpot

      • Start Ad

      • Icon of a CTV spot

        StationTipp

      • StationTipp Post

      • StationTipp Pre

      • Icon of a CTV spot

        TV spot

      Frequently asked questions about TV Advertising

      How do I measure the success of a Replay Ads campaign?2025-12-16T10:09:25+01:00

      With EvoAd, the market-compliant analysis tool for Replay Ads.
      These KPIs can be evaluated:

      • GRP, net reach, OTS, etc.
      • Aggregation to hourly reach
      • Accumulations within Replay Ads
      • Accumulations of linear TV and Replay Ads
      • Any TV target groups can be evaluated
      How does the billing of my TV campaign via Goldbach work?2025-12-16T09:42:42+01:00

      The billing of your TV campaign via Goldbach is transparent and comprehensible and is based on the services booked, the spots actually broadcast, and the prices agreed in advance. This ensures that you always retain full control over your budget and can clearly understand your investment.

      What is TV sponsorship?2025-12-16T09:41:32+01:00

      TV sponsorship is the effective presentation of your brand immediately before, after, or even within a TV broadcast, creating a close connection to the program environment and increasing your visibility.

      What are Replay Ads?2025-12-16T10:15:05+01:00

      Replay Ads are advertising formats that are displayed within time-shifted television usage (e.g. via set-top boxes, streaming services or media libraries). They enable advertisers to reach households that consume programs time-shifted rather than live.

      On which channels are Replay Ads played out?2025-12-16T10:09:57+01:00

      Replay Ads are played out on high-reach TV channels that offer time-shifted viewing via set-top boxes, media libraries, or streaming platforms. You can find an up-to-date overview of the participating channels here.

      Which target groups can I reach with TV Advertising?2025-12-16T09:44:37+01:00

      With TV Advertising, you can reach almost all demographic and geographic target groups in Switzerland, as television as a mass medium has a very high Reach. Depending on the broadcasting environment and programme, Goldbach can help you deliver your message precisely to specific consumer groups and thus minimise wastage.

      Can Replay Ads also be combined with other Advertising Formats?2025-12-16T10:08:21+01:00

      Replay Ads can be combined with classic TV spots, sponsoring or Special forms of advertising to create a consistent brand presence in the TV environment.

      How does the booking process for Replay Ads work?2025-12-16T10:10:23+01:00

      All Replay Ads campaigns are booked exclusively through the Agency Management / Direct Customer Planning Team. We advise on target groups, placement and budget, coordinate the playout with the broadcasters and take over the complete campaign management.

      Is TV Advertising also suitable for smaller companies?2025-12-16T09:44:37+01:00

      Absolutely, TV Advertising is also suitable for smaller companies thanks to new technologies such as ReplayAds. The spot length also plays an important role for smaller, but still efficient campaigns. Goldbach will help you plan a campaign that saves your budget and at the same time ensures measurable success.

      How can targeting and personalization be used in Advanced TV to improve target audience engagement?2025-12-16T10:21:45+01:00

      The true strength of Advanced TV lies in its data-driven targeting capabilities. We go far beyond simply selecting a broadcasting environment and ensure that your Advertising is seen by the people who are most important to your brand.

      • Demographic and geographic targeting: Target your campaign specifically by age, gender, or to households in specific postal code areas.
      • Interest-based targeting: Reach users based on their interests, which are derived from their anonymized viewing and surfing behavior. Whether car enthusiasts, travel fans, or tech enthusiasts – we will find them for you.
      • First-Party Data Integration: Use your own customer data (e.g., from your CRM system) to specifically target existing customers or create statistical twins (“lookalike audiences”) to find new potential customers.
      • Contextual Targeting: Place your Advertising in thematically relevant content, such as a spot for sporting goods in the context of live sports broadcasts.
      Woman with phone to ear in front of laptop.

      For a successful TV advertising campaign

      We support you in planning your advertising campaign

      No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

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