TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region

TV Deals

Benefit from our limited-time special deals and maximize the impact of your campaign.

  • Replay Ads

    Welcome offer

    20% discount on your first Replay Ads campaign*

    01.01. – 31.12.2026

    * Full terms and conditions in the factsheet

  • Linear TV

    Romandie Offer

    100% Performance Guarantee on Paid Spots for all GBM-guaranteed target groups*

    01.01. - 31.12.2026

    * Full terms and conditions in the factsheet

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Buchungsart
Region
Werbeform
  • Icon of a CTV spot

    Ad bumper move / ID Spot

  • Icon of a CTV spot

    Basic and Reminder SingleSpot

  • Icon of a CTV spot

    Billboard sponsorship

  • Icon of a CTV spot

    Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • Icon of an Addressable TV spot

    CutIn Zoom

  • Fast Forward Ad

  • Indiv. Split / MoveSplit

  • Icon of a CTV spot

    Influencer Spot

  • Icon of a CTV spot

    Logomorphing / ID Spot

  • Pause Ad

  • PostSplit

  • PreSplit

  • ProgrammSplit

  • SingleSplit

  • Icon of a CTV spot

    SingleSpot

  • Start Ad

  • Icon of a CTV spot

    StationTipp

  • StationTipp Post

  • StationTipp Pre

  • Icon of a CTV spot

    TV spot

Frequently asked questions about TV Advertising

Is TV Advertising also suitable for smaller companies?2025-12-16T09:44:37+01:00

Absolutely, TV Advertising is also suitable for smaller companies thanks to new technologies such as ReplayAds. The spot length also plays an important role for smaller, but still efficient campaigns. Goldbach will help you plan a campaign that saves your budget and at the same time ensures measurable success.

Which replay advertising format is best suited for which purpose?2026-06-30T16:53:40+02:00

Start Ad: Displayed directly when time-shifted TV viewing begins – ideal for strong brand messages and high attention.
Fast Forward Ad: Appears when pressing the skip or fast-forward button during linear commercial breaks in time-shifted TV viewing – perfect for unmissable messages in the user’s focus
Pause Ad: Displayed when pressing the pause button during live programming, time-shifted TV viewing, or recorded content – optimal for impactful visualization combined with a QR code.

Which broadcasts can I sponsor?2026-01-22T09:40:54+01:00

You can sponsor a wide range of formats, including attractive broadcasts from the entertainment, sports, news, kids, or fiction sectors. As the available environments vary depending on the season, Goldbach will be happy to advise you personally in order to find the best and most effective sponsorship environment for your brand. Discover a current selection of our formats here.

Why book Replay Ads?2026-07-01T09:53:27+02:00
  • Replay Ads generate additional reach in time-shifted TV and correspond to the usual TV standard with net reach planning and evaluation in EvoAd.
  • Regional targeting on TV
  • Direct lead generation thanks to the possibility of integrating a QR code in the Pause Ad
  • Your message gets across – completely! Only a 100% completed view is billed
  • High attention: Replay TV users actively select a program. They are focused and attentive, which contributes to the advertising impact
  • Short-term processing possible. A campaign can start within a few days and be adjusted within minutes
  • Optimal campaign control thanks to the application of frequency capping upon request
What is Advanced TV and how does it differ from traditional TV?2025-12-16T10:22:25+01:00

Advanced TV is the future of TV, which is already happening today. It essentially describes any form of TV content that reaches the TV screen via the Internet, rather than via the classic cable, satellite or antenna connection. Think of it as the perfect combination of the emotional power of the big screen with the data-driven possibilities of the digital world.

The crucial difference to traditional, linear TV lies in the digitization of the transmission. While with classic TV all viewers see the same Advertising spot at the same time, Advanced TV enables an Advertising delivery that is as individual and measurable as Online marketing. This includes various technologies such as Connected TV (CTV) – i.e. Internet-enabled TVs or devices such as Apple TV – and Addressable TV (ATV), where personalized Advertising can be delivered even in linear programming.

In short, Advanced TV transforms the TV experience from a “one-to-many” to a “one-to-one” communication.

What best practices should advertisers follow to run successful Advanced TV advertising campaigns?2025-12-16T10:19:42+01:00

To unlock the full potential of Advanced TV, we recommend that you consider the following:

  • Define clear goals: What do you want to achieve? Brand awareness, leads, or direct sales? Your goals determine the strategy, targeting, and measurement of success.
  • Optimize your creatives: Create high-quality spots that are optimized for the streaming environment. A strong visual Botschaft in the first few seconds is crucial, and a clear call-to-action (CTA) encourages interaction.
  • Use data intelligently: Rely on a well-thought-out targeting mix. Use existing data and test different target audience segments to achieve the greatest efficiency.
  • Think holistically: Do not view Advanced TV in isolation, but as an integral part of your overall marketing strategy. Coordinate the messages across all channels.
  • Test and learn: Take advantage of the measurability of Advanced TV. Run A/B tests with different creatives or target audiences and continuously optimize your campaign based on the insights gained.
  • Rely on expertise: Work with experienced partners such as Goldbach. We support you from strategic planning and precise implementation to detailed reporting to ensure the success of your campaign.
How do I book the product TV+?2026-05-29T14:17:41+02:00

Please contact your Goldbach Media sales representative or, if you are a new client, feel free to contact [email protected].

A minimum booking volume of 1.5 million ad impressions (AIs) applies to a TV+ campaign. This volume is ideally designed for a campaign duration of 3 to 4 weeks.

Are there minimum budgets or entry packages for Replay Ads at Goldbach?2025-12-16T10:10:56+01:00

Goldbach offers flexible entry packages tailored to the target group, region and campaign scope – ideal for beginners and smaller budgets.

How do I measure the success of a Replay Ad campaign?2026-07-01T09:51:03+02:00

With EvoAd, the market-compliant analysis tool for Replay Ads, the following KPIs can be evaluated:

  • GRP, net reach, OTS, etc.
  • Aggregation to hourly reach
  • Accumulations within Replay Ads
  • Accumulations of linear TV and Replay Ads
  • Any TV target groups can be evaluated
The advantages of a Replay Ad campaign2025-12-16T10:12:54+01:00

Targeted delivery: fewer scattering losses.
Less advertising blindness, as the user actively starts the playback.
Strong placement: directly at the beginning of the desired program, or when an action is taken by the viewer.
Plannability: Part of modern, data-based TV campaigns.

Zahlen und Daten

Fundierte Daten und detaillierte Analysen, die helfen, den Schweizer Werbemarkt präzise zu verstehen und strategisch zu navigieren.

Zum Werbekompass

TV-Werbemarkt

Informationen rund um den TV-Werbemarkt inklusive Markanteile und Eigenschaften von TV-Werbemitteln.

Zum Werbekompass

TV-Events

Dich interessieren spannende TV-Insights  dann sind die Screenforce-Events (vor Ort oder online) eine super Option für dich.

Zu den Screenforce-Events

Digimonitor

Die repräsentative Studie „Digimonitor“ erhebt die Nutzung von TV- und Video-Inhalten über verschiedene Geräte.

Zum Digimonitor

Für eine erfolgreiche TV-Werbekampagne

Wir unterstützen dich bei der Planung deiner Werbekampagne

Egal, welche Ziele du verfolgst – wir haben das richtige Format für deine Kampagne. Lass uns gemeinsam die ideale Lösung für dich finden.

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