Plan and book TV Advertising in Switzerland

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region

TV Deals

Benefit from our limited-time special deals and maximize the impact of your campaign.

  • Linear TV

    Special offer TF1 Séries-Films

    30% freespace "on top" plus a 100% performance guarantee*

    04.08. - 31.12.2026

    * Full terms and conditions in the factsheet

  • Linear TV

    Romandie Offer

    100% Performance Guarantee on Paid Spots for all GBM-guaranteed target groups*

    01.01. - 31.12.2026

    * Full terms and conditions in the factsheet

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Booking type
Region
Ad format
  • Icon of a CTV spot

    Ad bumper move / ID Spot

  • Icon of a CTV spot

    Basic and Reminder SingleSpot

  • Icon of a CTV spot

    Billboard sponsorship

  • Icon of a CTV spot

    Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • Icon of an Addressable TV spot

    CutIn Zoom

  • Fast Forward Ad

  • Indiv. Split / MoveSplit

  • Icon of a CTV spot

    Influencer Spot

  • Icon of a CTV spot

    Logomorphing / ID Spot

  • Pause Ad

  • PostSplit

  • PreSplit

  • ProgrammSplit

  • SingleSplit

  • Icon of a CTV spot

    SingleSpot

  • Start Ad

  • Icon of a CTV spot

    StationTipp

  • StationTipp Post

  • StationTipp Pre

  • Icon of a CTV spot

    TV spot

Frequently asked questions about TV Advertising

Can I also use my linear TV spot for TV+?2026-05-29T14:24:02+02:00

Yes, you can, but it must not be longer than 30 seconds, as this is a requirement of the online publishers.

Can Goldbach also assist with spot production?2025-12-16T09:43:16+01:00

Yes, Goldbach can actively support you in spot production by recommending professional production companies. We help you ensure that your spot is not only creatively convincing, but also meets all the technical requirements for broadcasting in order to guarantee your campaign’s success.

How does the booking process for Replay Ads work?2026-07-01T09:47:24+02:00

All Replay Ads campaigns are booked exclusively through Agency Management / the direct client planning team. We advise on placement and budget and handle the complete campaign management.

What is TV+?2026-05-29T14:16:38+02:00

TV+ includes high-quality, TV-like Instream inventory, including on German-language platforms such as RTL+ and Joyn, as well as on French-language offerings such as those from TF1+.

Advertisers can easily extend their TV campaign with our new product TV+. This extends the campaign into TV-adjacent Online Video environments in a targeted way. This also reaches target groups that no longer watch content in the classic linear way but stream it – and at the same time, it creates direct comparability of Reach between TV and Online Video.

What advertising formats are available for Replay Ads?2026-06-30T16:51:59+02:00

Start Ad – Commercial(s) at the start of time-shifted TV viewing.
Pause Ad – Advertising when pausing live programming, time-shifted TV viewing and recorded content.
Fast Forward Ad – Commercials when skipping or fast-forwarding the linear advertising block in time-shifted TV viewing.

Are there minimum budgets or entry packages for Replay Ads at Goldbach?2025-12-16T10:10:56+01:00

Goldbach offers flexible entry packages tailored to the target group, region and campaign scope – ideal for beginners and smaller budgets.

How is the Advanced TV market developing and what trends can be expected in the future?2025-12-16T10:20:15+01:00

The Advanced TV market is on an unstoppable growth path. The use of streaming services and Internet-enabled devices will continue to increase, and with it the relevance of Advertising in this environment.

  • Programmatic Everywhere: The Programmatic, i.e. automated, buying and selling of Advertising is becoming the standard and enables even more efficient and data-driven campaigns in real time.
  • Shoppable TV: The direct linking of Advertising and e-commerce will increase. Imagine a viewer being able to place the product shown in the spot directly into their shopping cart using the remote control.
  • Artificial Intelligence (AI): AI will revolutionize campaign optimization by predicting in real time which advertising material will have the greatest impact on which Target group.
  • Convergence of Linear and Digital: The boundaries between classic and digital TV will continue to blur. Future measurement standards will enable a holistic view across all channels.
How is the success of TV Advertising measured?2026-01-23T13:49:48+01:00

The success of TV Advertising is classically measured by Reach, the increase in brand awareness, and the frequency of broadcast. Through modern and holistic approaches such as the Swiss Ad Impact study, Goldbach can demonstrate the Advertising impact at a glance and across multiple channels. Would you like to know if your campaigns are achieving the desired effect? We have developed Swiss Ad Impact for this purpose.

How do Replay Ads differ from classic TV Advertising?2026-06-30T16:49:15+02:00

In classic Advertising Formats in linear TV, the same ad block is played to all viewers. Replay Ads, however, are user-based: The video formats Start Ad and Fas Forward Ad cannot be skipped. The Pause Ad allows viewers to interact via a QR code.

What makes a successful commercial?2025-12-16T09:45:58+01:00

A successful commercial is characterized by a clear, emotional message that your target group immediately understands, thus increasing brand awareness and making the brand unmistakable. It is also important that the commercial is professionally produced and played out in the optimal environment to achieve maximum impact.

Zahlen und Daten

Fundierte Daten und detaillierte Analysen, die helfen, den Schweizer Werbemarkt präzise zu verstehen und strategisch zu navigieren.

Zum Werbekompass

TV-Werbemarkt

Informationen rund um den TV-Werbemarkt inklusive Markanteile und Eigenschaften von TV-Werbemitteln.

Zum Werbekompass

TV-Events

Dich interessieren spannende TV-Insights  dann sind die Screenforce-Events (vor Ort oder online) eine super Option für dich.

Zu den Screenforce-Events

Digimonitor

Die repräsentative Studie „Digimonitor“ erhebt die Nutzung von TV- und Video-Inhalten über verschiedene Geräte.

Zum Digimonitor

For a successful TV advertising campaign

We support you in planning your advertising campaign

Whatever goals you’re pursuing – we have the right format for your campaign. Let’s find the ideal solution for you together.

Offer

Contact

Go to Top