<div class="fusion-layout-column fusion_builder_column fusion-builder-column-110 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;"> Short lead times: The campaign can start in just a few days. Regional targeting in national TV, soon also possible with Video Ads. Your message gets across – completely! Only a 100% Completed View is charged High attention: Replay TV users actively select a program. They are focused and attentive, which contributes to the advertising impact. Familiar TV standard: Replay Ads can be planned and evaluated on net reach for any target group in EvoAd. A frequency capping can be deposited on request.

TV Advertising

Q: The advantages of a Replay Ad campaign

<div class="fusion-layout-column fusion_builder_column fusion-builder-column-106 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;"> Targeted delivery: fewer scattering losses. Less advertising blindness , as the user actively starts the playback. Strong placement: directly at the beginning of the desired program, or when an action is taken by the viewer. Plannability: Part of modern, data-based TV campaigns.

Maximum impact. Unique Reach.

Our TV team will be happy to advise you

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

Maximum Reach and frequency: TV reaches millions of viewers daily
Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest
Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness
High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

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Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Overview of TV advertising formats

Frequently asked questions about TV Advertising

What makes a successful commercial?Asgarizadeh Mahbubeh2025-12-16T09:45:58+01:00

What makes a successful commercial?

A successful commercial is characterized by a clear, emotional message that your target group immediately understands, thus increasing brand awareness and making the brand unmistakable. It is also important that the commercial is professionally produced and played out in the optimal environment to achieve maximum impact.

Can Goldbach produce CutIns?Asgarizadeh Mahbubeh2026-01-23T14:42:41+01:00

Can Goldbach produce CutIns?

Yes, Goldbach actively supports you in the conception and production of your CutIns. Alternatively, we recommend suitable partner companies to ensure that your special advertising format meets all technical requirements and your communication goals are optimally achieved. See presentation “Productions by Goldbach”.

Is TV Advertising effective?Asgarizadeh Mahbubeh2025-12-16T09:46:42+01:00

Is TV Advertising effective?

TV Advertising is extremely effective, as it offers the greatest Reach in Switzerland and optimally builds emotions and brand awareness. With targeted, multiscreen-compatible campaigns offered by Goldbach, you can impressively stage your Advertising message and achieve measurable brand performance successes.

The advantages of a Replay Ad campaignWonneberger Jessica2025-12-16T10:12:54+01:00

The advantages of a Replay Ad campaign

Targeted delivery: fewer scattering losses.
Less advertising blindness, as the user actively starts the playback.
Strong placement: directly at the beginning of the desired program, or when an action is taken by the viewer.
Plannability: Part of modern, data-based TV campaigns.

What is TV sponsorship?Asgarizadeh Mahbubeh2026-01-23T14:41:10+01:00

What is TV sponsorship?

TV sponsorship is the effective presentation of your brand immediately before, after, or even within a TV broadcast, creating a close connection to the program environment and increasing your visibility.

How is the Advanced TV market developing and what trends can be expected in the future?Wonneberger Jessica2025-12-16T10:20:15+01:00

How is the Advanced TV market developing and what trends can be expected in the future?

The Advanced TV market is on an unstoppable growth path. The use of streaming services and Internet-enabled devices will continue to increase, and with it the relevance of Advertising in this environment.

Programmatic Everywhere: The Programmatic, i.e. automated, buying and selling of Advertising is becoming the standard and enables even more efficient and data-driven campaigns in real time.
Shoppable TV: The direct linking of Advertising and e-commerce will increase. Imagine a viewer being able to place the product shown in the spot directly into their shopping cart using the remote control.
Artificial Intelligence (AI): AI will revolutionize campaign optimization by predicting in real time which advertising material will have the greatest impact on which Target group.
Convergence of Linear and Digital: The boundaries between classic and digital TV will continue to blur. Future measurement standards will enable a holistic view across all channels.

How do Replay Ads differ from classic TV Advertising?Wonneberger Jessica2025-12-16T10:13:22+01:00

How do Replay Ads differ from classic TV Advertising?

In classic Advertising Formats on linear TV, the same advertising block is played out to all viewers. Replay Ads, on the other hand, are user-based: The moving image formats Start Ad and Fast Forward Ad cannot be skipped. The Pause Ad makes it possible for the first time to play out TV Advertising regionally and to measure the interaction of the viewers – for example via a QR code.

Why book Replay Ads?Wonneberger Jessica2025-12-16T10:09:36+01:00

Why book Replay Ads?

Short lead times: The campaign can start in just a few days.
Regional targeting in national TV, soon also possible with Video Ads.
Your message gets across – completely!
Only a 100% Completed View is charged
High attention: Replay TV users actively select a program. They are focused and attentive, which contributes to the advertising impact.
Familiar TV standard: Replay Ads can be planned and evaluated on net reach for any target group in EvoAd.
A frequency capping can be deposited on request.

What does TV advertising cost?Asgarizadeh Mahbubeh2026-01-23T13:36:13+01:00

What does TV advertising cost?

The costs for TV advertising in Switzerland are individual and depend heavily on factors such as the broadcasting environment, the reach of the target group, or the length of the spot. Goldbach offers you tailor-made and transparent solutions to achieve the greatest possible advertising success for your specific budget. Contact our experts so that we can plan your optimal TV strategy together and achieve your communication goals.

What are the advantages of special forms of advertising?Asgarizadeh Mahbubeh2025-12-16T09:42:05+01:00

What are the advantages of special forms of advertising?

Special forms of advertising offer you the great advantage of staging your brand in an attention-grabbing and unforgettable way by deviating from classic advertising blocks. Goldbach Special forms of advertising stand for high attention, exclusive placement, strong brand association and often lower advertising wear-out.

All FAQ about TV Advertising