TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region
OOH-Segment

    TV Deals

    Benefit from our limited-time special deals and maximize the impact of your campaign.

    • Replay Ads

      Welcome offer

      20% discount on your first Replay Ads campaign*

      01.01. – 2026-12-31

      * Full terms and conditions in the factsheet

    • Linear TV

      Special offer TF1 Séries-Films

      30% free space "on top" plus a 100% performance guarantee*

      04.08. - 31.12.2026

      * Full terms and conditions in the factsheet

    Our Advertising formats for your TV campaign

    Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

    Brand
    Buchungsart
    Region
    Werbeform
    • Icon of a CTV spot

      Ad bumper move / ID Spot

    • Icon of a CTV spot

      Basic and Reminder SingleSpot

    • Icon of a CTV spot

      Billboard sponsorship

    • Icon of a CTV spot

      Corner placement in the advertising block TV Spot

    • CutIn Horizontal

    • Icon of an Addressable TV spot

      CutIn Zoom

    • Fast Forward Ad

    • Indiv. Split / MoveSplit

    • Icon of a CTV spot

      Influencer Spot

    • Icon of a CTV spot

      Logomorphing / ID Spot

    • Pause Ad

    • PostSplit

    • PreSplit

    • ProgrammSplit

    • SingleSplit

    • Icon of a CTV spot

      SingleSpot

    • Start Ad

    • Icon of a CTV spot

      StationTipp

    • StationTipp Post

    • StationTipp Pre

    • Icon of a CTV spot

      TV spot

    Frequently asked questions about TV Advertising

    How can targeting and personalization be used in Advanced TV to improve target audience engagement?2025-12-16T10:21:45+01:00

    The true strength of Advanced TV lies in its data-driven targeting capabilities. We go far beyond simply selecting a broadcasting environment and ensure that your Advertising is seen by the people who are most important to your brand.

    • Demographic and geographic targeting: Target your campaign specifically by age, gender, or to households in specific postal code areas.
    • Interest-based targeting: Reach users based on their interests, which are derived from their anonymized viewing and surfing behavior. Whether car enthusiasts, travel fans, or tech enthusiasts – we will find them for you.
    • First-Party Data Integration: Use your own customer data (e.g., from your CRM system) to specifically target existing customers or create statistical twins (“lookalike audiences”) to find new potential customers.
    • Contextual Targeting: Place your Advertising in thematically relevant content, such as a spot for sporting goods in the context of live sports broadcasts.
    Which broadcasts can I sponsor?2026-01-22T09:40:54+01:00

    You can sponsor a wide range of formats, including attractive broadcasts from the entertainment, sports, news, kids, or fiction sectors. As the available environments vary depending on the season, Goldbach will be happy to advise you personally in order to find the best and most effective sponsorship environment for your brand. Discover a current selection of our formats here.

    Can I combine special forms of advertising with classic advertising?2026-01-27T16:31:51+01:00

    Of course, you can optimally combine special forms of advertising such as pre/post-splits, sponsorships or ReplayAds etc. with classic TV advertising. This combination ensures that your brand is present on different advertising formats and your campaign goals are achieved to the maximum thanks to the increased impact. You can find an overview of all special forms of advertising here.

    Why book Replay Ads?2025-12-16T10:09:36+01:00
    • Short lead times: The campaign can start in just a few days.
    • Regional targeting in national TV, soon also possible with Video Ads.
    • Your message gets across – completely!
      Only a 100% Completed View is charged
    • High attention: Replay TV users actively select a program. They are focused and attentive, which contributes to the advertising impact.
    • Familiar TV standard: Replay Ads can be planned and evaluated on net reach for any target group in EvoAd.
    • A frequency capping can be deposited on request.
    What is TV+?2026-05-29T14:16:38+02:00

    TV+ includes high-quality, TV-like Instream inventory, including on German-language platforms such as RTL+ and Joyn, as well as on French-language offerings such as those from TF1+.

    Advertisers can easily extend their TV campaign with our new product TV+. This extends the campaign into TV-adjacent Online Video environments in a targeted way. This also reaches target groups that no longer watch content in the classic linear way but stream it – and at the same time, it creates direct comparability of Reach between TV and Online Video.

    How do I book the product TV+?2026-05-29T14:17:41+02:00

    Please contact your Goldbach Media sales representative or, if you are a new client, feel free to contact [email protected].

    A minimum booking volume of 1.5 million ad impressions (AIs) applies to a TV+ campaign. This volume is ideally designed for a campaign duration of 3 to 4 weeks.

    What are the advantages of special forms of advertising?2026-04-14T14:12:16+02:00

    Special forms of advertising offer you the great advantage of staging your brand in an attention-grabbing and unforgettable way by deviating from classic advertising blocks. Goldbach Special forms of advertising stand for high attention, exclusive placement, strong brand association and often lower advertising wear-out.

    What makes a successful commercial?2025-12-16T09:45:58+01:00

    A successful commercial is characterized by a clear, emotional message that your target group immediately understands, thus increasing brand awareness and making the brand unmistakable. It is also important that the commercial is professionally produced and played out in the optimal environment to achieve maximum impact.

    How long can a TV commercial be?2025-12-16T09:45:36+01:00

    The standard lengths for a TV commercial in Switzerland are between 10 and 30 seconds, although the maximum length for special formats such as long spots can be up to 60 seconds. Goldbach can advise you on the optimal spot length for your message and budget to achieve maximum impact.

    Why are Replay Ads relevant?2025-12-16T10:14:39+01:00
    • Time-shifted viewing is very popular in Switzerland, as viewers can consume content flexibly.
    • Thanks to Replay Ads, additional Reach can be generated.
    • For the first time, there is the possibility of regional broadcasting on television.
    • Interaction with viewers thanks to the possibility of integrating a QR code with the Pause Ad.

    Zahlen und Daten

    Fundierte Daten und detaillierte Analysen, die helfen, den Schweizer Werbemarkt präzise zu verstehen und strategisch zu navigieren.

    Zum Werbekompass

    TV-Werbemarkt

    Informationen rund um den TV-Werbemarkt inklusive Markanteile und Eigenschaften von TV-Werbemitteln.

    Zum Werbekompass

    TV-Events

    Dich interessieren spannende TV-Insights  dann sind die Screenforce-Events (vor Ort oder online) eine super Option für dich.

    Zu den Screenforce-Events

    Digimonitor

    Die repräsentative Studie „Digimonitor“ erhebt die Nutzung von TV- und Video-Inhalten über verschiedene Geräte.

    Zum Digimonitor

    Für eine erfolgreiche TV-Werbekampagne

    Wir unterstützen dich bei der Planung deiner Werbekampagne

    Egal, welche Ziele du verfolgst – wir haben das richtige Format für deine Kampagne. Melde dich direkt bei [email protected] oder deiner gewohnten Ansprechperson.

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