Targeted advertising playout with digital out-of-home advertising throughout Switzerland
Digital outdoor advertising (DOOH) is on the rise and is becoming increasingly popular in Switzerland. As a pioneer in this field, we are driving the further development of digital out-of-home advertising solutions so that we can offer you the best digital advertising space for your DOOH campaign.
Our offer includes advertising space at top locations in major Swiss cities and the corresponding agglomeration. These include Geneva Airport, EuroAirport Basel and the SWISS lounges at Zurich Airport. The advertising spaces in shopping centers throughout Switzerland or the Digital Convenience Network directly at Coop petrol stations are also highly effective.
We also offer programmatic solutions. This allows your campaign to be planned according to locations, variable dates and other specific criteria.
Advantages of digital outdoor advertising (DOOH)
- Flexibility: Content can be changed and adapted in real time (e.g. depending on the weather or time of day).
- Dynamic content: Moving images and animations attract more attention than static ads.
- High visibility: Illuminated displays are clearly visible even in poor lighting conditions.
- Targeted approach: Advertising can be placed in specific locations or at specific times.
- More environmentally friendly: no printing or material consumption as everything is digital.
- Variety of locations: Available in shopping centers, on streets and at airports.
Find the right network for your DOOH advertising campaign
Frequently asked questions about digital outdoor advertising
What is DOOH or digital out-of-home advertising?
DOOH stands for "Digital Out-of-Home" and refers to screens and displays that are used in public spaces for advertising purposes. They include locations such as shopping centers, busy streets and airports.
How much does DOOH advertising cost?
The costs vary depending on the location, duration, screen size and frequency of placement. Local displays are cheaper, while premium locations such as on shopping streets are significantly more expensive.
How flexible is digital outdoor advertising?
Digital outdoor advertising (DOOH) is extremely flexible:
- Content can be adapted to specific times of day or weather conditions.
- Short-term changes or additions (e.g. promotions) are possible.
- Targeted placement in defined geographical zones.
Who benefits from DOOH advertising?
- Big brands: For image campaigns or new products.
- Regional companies: To reach local target groups.
- Event organizers: For the promotion of events in specific areas.
How can you measure the success of digital out-of-home advertising?
- QR codes: Direct tracking of interactions.
- Discount codes or special landing pages: customers can take advantage of targeted promotions.
- Brand awareness: Measurable via surveys or social media.
- Individual market research: Tailored surveys for selected campaigns
- Combination with online advertising: Analyze the increase in website traffic during the campaign.
What does the creation of DOOH content cost?
The production costs for videos or animations depend on their complexity. Simple animations start at a few hundred francs, while complex productions can cost several thousand francs.
Current articles on the topic of digital outdoor advertising
Are you interested in digital out-of-home advertising? Stay up to date with our DOOH articles.