Goldbach is entering into an innovative partnership with the AdTech company GoWit, which specializes in commerce and retail media. Together they want to build a retail media ecosystem in Switzerland and offer retailers and advertisers innovative retail media solutions.

The advertising marketer Goldbach and the AdTech company GoWit, which specializes in commerce and retail media, are entering into a pioneering partnership and combining Goldbach's established local advertising network with GoWit's retail media advertising technology. The partnership gives retailers and advertisers access to an omnichannel self-service advertising platform that enables them to integrate retail media solutions faster than ever before. Retailers can monetize their digital advertising inventory while maintaining full control over their media assets. Advertisers, in turn, come into contact with customers where they are most likely to make a purchase.

The partnership is an important step for the advertising marketer: "Retail Media is representative of the rapid change in digital advertising as a whole and the increased demands of our clients," says Stefan Wagner, Managing Director of Goldbach Audience. "And so I am all the more pleased that we have found the ideal partner in this area with GoWit and its globally proven advertising technology." He is convinced that GoWit's technology will enable even more effective use of data and therefore more efficient campaigns for advertisers.

Emrah Adsan, CEO of GoWit, sees it the same way: "With the enormous dynamics in the Swiss advertising market, Goldbach is the perfect partner and offers our advertising technology a huge network". This will enable them to create a complete retail media advertising solution that will benefit retailers, advertisers and agencies alike. "After working together over the past few months, we are convinced of the added value we can offer retailers and advertisers in Switzerland".

The next step is to attract more retailers and brands to the platform in order to continuously expand the inventory and reach.