Crossmedia Award Winners 2013 – 2025

Arosa makes dreams come true.

Arosa's 2024 winter campaign was Switzerland's first crowd-generated AI campaign. Dreams of perfect mountain vacations could be formulated, visualized with AI, and published on a wide variety of channels. More than 43,000 mountain dream creations and 4.3 million impressions underscored its success.

Advertising so-so, interest good.

Bank Cler advertised nationwide for the most boring product in the most conservative industry with a campaign that humorously combined maximum product proximity and entertainment value. Implemented differently for each channel, conceptually and formally integrated. With an effect that proves: Courageous Advertising pays off.

Migros as Playmobil

Migros was able to inspire Playmobil to create limited sets of various Migros departments, promoted this with a cross-media campaign, and thus realized a highly successful collection promotion that will be present in Swiss households for years to come.

LXmas for you

LXmas For You – Because tiny things matter: With emotional messages, charity engagements and unique experiences, SWISS celebrated the magic of small gestures. The campaign connected people worldwide, created unforgettable moments and underlined how meaningful small deeds can be.

The Flipcode Mystery

An immersive multi-channel campaign by Samsung in cooperation with the Swiss pop culture TV series Tschugger, which enables the target group to crack an interactive crime case as auxiliary Tschugger around the Z Flip5. The perfect symbiosis of classic TV and digital activation.

Tags against Crime

maison blanche has launched partner NGOs Tags Against Crime: An anti-laundry label with the note: «Do not wash if you’ve been sexually assaulted.» This is to prevent those affected by a sexual offense from destroying the DNA traces of the perpetrator by washing their clothes.

The Chicken McNuggets of Love

Due to the package sizes, Chicken McNuggets from McDonald’s are often not divided fairly. At universities and on social media, there is a mathematical derivation for this with the official name «Chicken McNugget Theorem». The problem has been solved – with a single nugget.

#LXMASWITHYOU

The traditional Christmas campaign of the airline SWISS with the main goal of connecting people analogously and digitally at Christmas.

Clyde Winter Campaign 22/23

Runtime

Chleiderchäschtli

The cross-media Zalando anniversary campaign revolves around the «Chleiderchäschtli» - a neologism as a tribute to the styles in the wardrobe of the Swiss. With the song of the same name by Nemo & KT Gorique, the fashion giant succeeded in transforming into a national love brand.

Share Your Fire

A crossmedia campaign that enables Swiss SPORT fans to be close to their idols despite social distancing. The heart of the campaign is an upcycling sportswear collection, handmade from the original, worn jerseys of Swiss star athletes. Integrated into a linked 360-degree strategy.

Migros Christmas

Merry Christmas to all: With the delivery drone Robin, Migros was involved in the Christmas campaign 2021 for a stronger, social togetherness. Through cross-media storytelling, Robin provided more Christmas spirit, entertainment and less loneliness on all channels.

My AUTOgram

The car enjoys a special status: Recognized as an economic factor and appreciated by a majority of the population due to its practical advantages. However, controversially discussed in the ecological context. The aim of the campaign was therefore to sympathetically demonstrate the diverse added value of the car.

The Last Run

With the freethinker Iouri Podladtchikov, Zalando not only authentically carries its brand promise «Free to Be» to the outside world, but also manages to transform itself from a fashion giant into a Switzerland-wide love brand with a cross-media campaign and an emotional live event.

Back to Business

Launch and digital app marketing frankly

A cross-media campaign for the launch of the new pillar 3a app from ZKB: «frankly». The 360° campaign, whose stars are raccoons, alpacas, kangaroos, showed sympathetically and channel-appropriate why you prefer to take your private pension into your own hands and presented frankly as the best solution.

Migros Ice Tea Beats

What does cucumber with banana taste like? Like the most digital ice tea of all time. 75,000 people mixed what they could and created their own favorite with sounds and motion designs. Watermelon-kiwi has made it onto the Migros shelf and, in addition to record sales, ensures a clear image plus.

Catch a Flight to Buenos Aires

An interactive crossmedia campaign, which playfully promotes Edelweiss flights to Buenos Aires: With a medially linked Augmented Reality Experience, where you can search for, capture and win Edelweiss planes to Buenos Aires in real time with your smartphone in the sky.

Zak. Banking only needs a smartphone

The campaign for Zak, the first Swiss smartphone bank, is constantly attracting new customers with consistent networking of on- and offlline channels. The unconventional tonality, countless formats and the always-on presence are an expression of the promise of a new type of bank for a new time.

Arosa Baerenland

Arosa had been searching for a unique selling point for a long time in order to further advance the idea of a year-round destination. With the implementation of the Arosa Bärenland, Arosa has succeeded in this. Marketing became knowledge transfer and an idea became a unique and innovative animal welfare project.

Graubuenden Ferien Grandparents Presale

A campaign that launched the long-awaited continuation of the children’s book bestseller «Gian und Giachen». Three weeks before the official sales launch, only grandparents could exclusively purchase the children’s book and thus secure a visit from their grandchildren. The presale took place via all channels.

Audi E-tron - Launch Campaign

For the launch of the E-tron, Audi focuses on the customer. Through a nurturing concept around the Audi E-Hub, the interested party is provided with information that is only relevant to him, depending on his behavior and interests. Relevance for the customer leads to efficiency for Audi!

Made Visible

As a lifestyle label, MADE VISIBLE® overcomes the limitations of many prevention campaigns with an exceptional approach – with compelling success among numerous cooperation partners and their respective target groups.

#zuteuer? Denner does something!

Continuing to fight for Swiss consumers instead of celebrating themselves: For Denner's 50th birthday, #zuteuer reactivates the discounter's brand core – with the help of 12,271 fellow campaigners and a cleverly networked channel and media strategy.

cma2018-schweizer-paerke

The 19 Swiss parks are not well known, and there is a perception that there is nothing to see in the parks. However, the Swiss parks are among the most original natural and cultural landscapes in Switzerland, and even the smallest park experiences are like a "small wonder of the world."

Engadin St. Moritz - Home advantage

The demographic structural change requires a rethink in tourism marketing. If you want to appeal to the many travel-loving millennials at home and abroad, you have to focus on authenticity. That's why tourism marketing for Engadin St. Moritz was placed in the hands of locals and guests.

M-Budget youth campaign

Young people with no money advertise for M-Budget – thanks to a promotion with the motto: Win CHF 10,000 with your spectacular Advertising! This motivated the young target group to advertise for their peers themselves and at the same time act as brand ambassadors.

Pfister - Home is

The campaign was created as part of the Pfister brand repositioning. "That's what home feels like" is the guiding principle on which all measures of the Pfister campaign are based and which are played differently on all channels.