Story Ad
The Story Ad is one of the high-attention Rich Media formats in the Goldbach Display Network. A campaign in the look and feel of a social media story is easy to implement with the Story Ad. It shows several images and/or videos in succession and can be provided with call-to-action buttons.
Watch the Story Ad in action
General
Basic specifications analogous to the Halfpage Ad. The Format is available cross-device.
- Two to five Stories (images and/or videos) must be supplied. These can be implemented as a Video in 2:1 / 600×1200 Format or as an image.
- Please provide the Company Logo and the Company Name. The name may contain a maximum of 15 characters including spaces.
- Please define a clear call-to-action (e.g. “Sign-Up”, “Learn more” etc.) and provide the associated CTA URL.
- An End Screen must be present, either as the last frame of the video or as the last Story image.
You can also optionally provide us with:
- Font (for any text adjustments)
- Color code(s) as hex values
- External tracking (please let us know directly upon delivery so that we can take it into account during setup).
Delivery times
Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.
Data delivery Online advertising material
Number of subjects
Max. 3 subjects (incl. tracking) for physical delivery. (Native Ads: A maximum of 5 text-image combinations are possible per language region and campaign).
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Animations
The length of the animation within an advertising banner is not limited. However, the recommended maximum duration is 30 seconds.
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Sound
Activation only through user interaction.
Flash
Activation only through user interaction.
SSL
All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https://).
HTML5
- The maximum weight (according to specifications) refers to all files together in unzipped state.
- The target URL and tracking must be stored in the HTML5 banner.
- The target URL must be opened in a new tab (target=’_blank’).
- Advertising material tests must be possible locally in the browser.
- UTF-8 encoding
- Special characters that are not displayed correctly in the browser with UTF-8 must be manually encoded (example [&]auml; instead of ä).
- References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via SSL (https://).
Skip Button
To activate the “Skip button” for Instream videos that use a VAST redirect, the “Skip Off-Set” parameter must be added by the customer in the VAST redirect.
General information
- A timely campaign start is only guaranteed if the delivery deadlines are met.
- The advertiser is responsible for the smooth functioning of the advertising material.
- A campaign may be withheld if it does not meet the specifications.
- Max. 1 count pixel and 1 click command (PreRoll [&] Bumper, Desktop [&] Mobile)
- Advertising from the erotic sector requires prior clarification and may be rejected by the publisher.
- Advertising materials are tested on the most common devices, screen resolutions and browsers. Certain individual settings or configurations can lead to deviations in the display of the advertising materials.
