Midscroll
Midscroll is an innovative, responsive advertising format for desktop and mobile devices that is placed between the content of a website. When scrolling, the advertisement is playfully revealed and appears behind the content, attracting a high level of attention without compromising the user experience.
See the Midscroll in action
General
Partner (Preferred): Codevelop Technologies GmbH ([email protected])
Implementations with other partners may be rejected. A clean playout cannot be guaranteed in these cases.
Desktop
Funktionsweise / Aufbau: Das Werbemittel besteht typischerweise aus:
- Background image or Video
- Foreground image (logo, text, CTA)
- Optional HTML5-Banner or Video
Standard-Dimensions:
- Foreground image: 1440 × 720 px, max. 1 MB
- Background image: 1440 × 2560 px, max. 1 MB
- Video:
- Format: MP4, MOV, AVI, MKV
- Ratio: 16:9
- Duration: max. 30 seconds
- File size: max. 50 MB
HTML5 advertising medium:
- Fully programmed advertising medium incl. Assets
- No click tags to integrate
- In Google Web Designer: Set AD Environment to ‘Non Google Ad’
Design guidelines:
- Advertisement fills the entire content width
- Viewport is typically based on a ratio of approx. 2:1
- Place important elements (text, logo, CTA) in the vertically centred foreground (safe zone)
Click here for the Codevelop specifications:
Mobile
Functionality/structure: Mobile midscroll follows the same principle as desktop and is also displayed between content elements.
Standard dimensions (typical):
- Background image: ca. 720 × 1800 px
- Foreground image (optional): ca. 720 × 1800 px
- File formats: JPG or PNG
- Video possible (Web-optimized)
Design guidelines:
- Responsive design required.
- Place key messages in the middle area (safe zone)
Click here for the Codevelop specifications.
Delivery times
Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.
Data delivery Online advertising material
Number of subjects
Max. 3 subjects (incl. tracking) for physical delivery. (Native Ads: A maximum of 5 text-image combinations are possible per language region and campaign).
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Animations
The length of the animation within an advertising banner is not limited. However, the recommended maximum duration is 30 seconds.
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Sound
Activation only through user interaction.
Flash
Activation only through user interaction.
SSL
All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https://).
HTML5
- The maximum weight (according to specifications) refers to all files together in unzipped state.
- The target URL and tracking must be stored in the HTML5 banner.
- The target URL must be opened in a new tab (target=’_blank’).
- Advertising material tests must be possible locally in the browser.
- UTF-8 encoding
- Special characters that are not displayed correctly in the browser with UTF-8 must be manually encoded (example [&]auml; instead of ä).
- References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via SSL (https://).
Skip Button
To activate the “Skip button” for Instream videos that use a VAST redirect, the “Skip Off-Set” parameter must be added by the customer in the VAST redirect.
General information
- A timely campaign start is only guaranteed if the delivery deadlines are met.
- The advertiser is responsible for the smooth functioning of the advertising material.
- A campaign may be withheld if it does not meet the specifications.
- Max. 1 count pixel and 1 click command (PreRoll [&] Bumper, Desktop [&] Mobile)
- Advertising from the erotic sector requires prior clarification and may be rejected by the publisher.
- Advertising materials are tested on the most common devices, screen resolutions and browsers. Certain individual settings or configurations can lead to deviations in the display of the advertising materials.
