Goldbach Crossmedia Award 2026: It’s starting again!

The Goldbach Crossmedia Award is entering the next round, along with the search for Switzerland’s most creative and effective cross-media campaigns.

For more than two decades, the Goldbach Crossmedia Award in Switzerland has recognised campaigns that demonstrate how effectively creative ideas can be implemented across multiple channels. What remains in the memory is who reaches their audience at the right time, in the appropriate environment and with a consistent story – not with the number of media used, but with a well-thought-out and effective combination.

Who will take home the cross-media trophy? Last year, the agency Yoveo (Team Farner) and Arosa Tourismus impressed the jury with Switzerland’s first crowd-generated AI campaign and secured the coveted gold Award.

In 2026, the decision on the best campaigns will once again be in the hands of an independent expert jury composed of experienced representatives from creative and media agencies as well as advertisers.

Important new feature: The Goldbach Crossmedia Award will once again be part of m&k’s creative ranking. This marks its return to the list of the most important Swiss creative Awards – a clear sign of the increasing relevance of cross-media communication in today’s media landscape.

Take the opportunity now and become part of the next success story! Agencies and companies can submit their projects for the Goldbach Crossmedia Award 2026 until 23 January 2026. All information on submission and the conditions of participation can be found here. The winners will be announced on 16 April 2026 at the Award Night of Best of Swiss Web in the Zurich event location The Hall.